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4 Creative Strategies to Grow Your Real Estate Newsletter

(Inspired by Top Performers)

Author

Jason Farris
January 27, 2025

Growing a newsletter isn’t about adding random subscribers to a list; 📋 it’s about creating a powerhouse tool that builds trust, grows your brand, and generates leads. 💰 After studying some of the most innovative newsletter growth strategies out there, I’ve reimagined them specifically for real estate agents. Let’s dive in! 🏡

1. Offer Real Value Upfront—Like Khe Hy's Notion Approach

Khe Hy created Loom videos showcasing his productivity tips, subtly including a subscribe button. For real estate agents, this could mean creating short videos explaining home-buying or selling processes, highlighting local neighborhoods, or breaking down market data for buyers and sellers.

Example: Share a free video tour of a new neighborhood or a "how-to" on prepping a home for sale with a call-to-action: "If you love this info, subscribe to my newsletter for more local insights and insider tips."

2. Tap Into Your Sphere's Networks—Like Aakash Gupta Did

Aakash saw his content being shared internally at big companies, and he leaned into it. You can apply this by creating content designed for your network to share with their own groups.

Example: Draft a guide for “How to Buy Your First Investment Property” or “Top 5 Mistakes Sellers Make” and encourage your clients, colleagues, or even your lender partners to share it with their teams, organizations, or social circles. People love sharing valuable resources that make them look good.

3. Leverage Social Video—Kyla Scanlon Style

Kyla used TikTok and Instagram to simplify complex economic topics, turning her short videos into a pipeline for her newsletter. Real estate agents can do the same. Use reels or short-form video to break down market trends, compare neighborhoods, or share real stories about your transactions.

Example: Film a 60-second video on “3 Reasons Why [Neighborhood X] is Perfect for Families.” End with: “Want deeper insights and weekly listings in this area? Join my newsletter!”

Bonus: Your videos can act as market research! The ones that get the most engagement are perfect topics to expand on in your newsletter.

4. Become the Insider Everyone Trusts—Like Yossi Levi

Yossi built his newsletter by providing insider information people couldn’t get anywhere else. As a real estate agent, you’re the local market insider. Share exclusive data, behind-the-scenes stories, and market insights your audience won’t find online.

Example: Let your subscribers be the first to know about upcoming listings, new construction projects, or “off-market” opportunities. Include real numbers—what’s the ROI for a fix-and-flip in your area? How are interest rates truly affecting buyers?

The most successful newsletters focus on value first. 📩✨ It’s not about flooding inboxes with listings but about giving your audience something so useful they forward it to their friends, family, and coworkers. 👏 For real estate agents, your local expertise is gold—use these strategies to package it in a way that builds trust, grows your list, and attracts clients. 🏡💡

Now go out there, create content your audience can’t stop talking about, and make your newsletter the one they actually want to open. 🎯📬 Because in this business, it’s not about being flashy—it’s about being indispensable. 💪 Need some hands-on help here? Let me know at [email protected] 📧