- The J Curve
- Posts
- 7 Ad Frameworks That Dominate
I'm dialing in some ads for my newsletter and a few seriously unique properties hitting the market in early 2025. And since I’m already in the trenches, I figured I’d share some value with you:
These aren’t fluff—they’re tested, proven, and ridiculously effective. If you want ads that slap, these are your blueprints:
Feel-Felt-Found (FFF):
Relate to your audience’s struggle, share how you’ve been there, and then show them how your product solves it. Empathy sells.
Picture-Promise-Prove-Push (PPPP):
Paint a vivid vision, make a bold promise, back it with proof, and finish with a killer call-to-action. Easy to say. Rarely done right.
Problem-Solution Framework:
Nail the pain point, then hit ’em with the answer—your product. Direct, effective, and no BS.Short Problem-Solution:
Strip it down: “Here’s the problem. Here’s the fix. Let’s go.” Perfect for short attention spans (aka everyone).3 Reasons Why:
Three clear benefits. Straight to the point. Think of it as the power punch of ad frameworks.Before-After-Bridge:
Highlight their current struggle, show them the dream outcome, and position your product as the bridge to get there. Boom.Spy Life:
This one’s next level. Dig into competitor reviews, uncover the gaps, and create ads that directly address those weaknesses—or flex your strengths.
Run these frameworks, test them, and watch your ad game level up. Don’t overthink it—execute. Results come from action, not perfection. Let’s get it. 💥