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Be the German Shepherd: Lessons in Relentless Presence

Author

Jason Farris
December 23, 2024

Listen up, real estate pros. It’s Tuesday—time to gear up, grab your coffee, and dial into what’s really going to move the needle for you this week. And no, I’m not about to pitch you a magic bullet for leads or some new app that promises results overnight. This is about something simpler. Something timeless.

You’ve heard the old saying: “Dogs are the best salespeople in history.” Zig Ziglar knew it, and today we’re gonna break it down in a way you’ll never forget. Because behind that wagging tail lies the most underrated, foolproof strategy you’re probably overlooking.

Lesson From My German Shepherd

My German Shepherd, Delta, is like a shadow—always close. Whether I’m hustling in the office or making dinner, she’s there. She even camps outside the bathroom when I’m showering. She doesn’t whine, bark, or beg for attention. She’s just there, consistently. And you know what? That quiet presence earns her rewards—a few scraps here, a treat there. Why? Because she’s unshakably present.

She doesn’t need gimmicks, tricks, or noise to make her point. Her loyalty speaks louder than any bark ever could. She’s mastered the art of showing up.

What This Means for You

Let me ask you something: Are you there for your clients? Not in the loud, flashy, look-at-me kind of way. I’m talking about showing up with consistency and patience. Being there when they’re ready—not when you’re ready to sell.

Your customers don’t need you to shout. They need you to show up:

1. Show up in their inbox with a helpful tip.

2. Show up at their door with a smile.

3. Show up on social media with something real—not just another sales pitch.

Consistency Is King

You want to build trust? Build your reputation? Build a damn empire? Then take a lesson from Delta. Be there, day in and day out. Stop overthinking it. You don’t need the fanciest CRM or the slickest marketing funnel to make people trust you. You need presence.

1. Be the agent who always calls back.

2. Be the neighbor who knows the community better than anyone.

3. Be the professional they think of first when they’re ready to make a move.

You’re not just selling homes. You’re selling trust. And trust isn’t built in a day—it’s built over time, through relentless presence.