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Consumers Are Begging for More Texts— Here’s How to Deliver Without Screwing It Up

Author

Jason Farris
January 16, 2025

Listen up, because this is the kind of intel you can’t afford to ignore. Consumers are screaming for more SMS messages, and if you're not paying attention, you're missing the boat. According to the 2025 Mobile Consumer Insights Report, people don’t just tolerate texts—they want MORE of them. Let that sink in. 

Here’s the deal:

  • Daily texts? Up from 6% last year to 13%. That’s double.

  • Every other day? 15% want it now, compared to 7% in 2024.

  • A few times a week? 21% are into it, climbing from 17%.

And here’s the kicker: Weekly-only texts dropped from 42% to 31%. Translation? Consumers want more consistent communication, not just some “once-a-week” half-effort.

What They Actually Want (Pay Attention):

  • 64% want incentives and loyalty programs. Newsflash: People like to feel rewarded.

    • Get creative here, think contest, starbucks reloads, etc 

  • 39% crave exclusive content. They want what nobody else has.

    • Let them know first when homes hit the market or property closes near theirs that may affect the value of their home

  • 38% need account updates. Keep it relevant, update them on where the buyer is in the escrow process

  • 32% are down for brand news. Don’t just sell—connect.

Oh, and here’s a stat that should slap you awake: 44% of consumers sign up for texts from brands they actually want to buy from. Better yet, 28% are MORE likely to buy when you text them.

But don’t get cocky. Consumers protect their privacy like a mama bear guards her cubs. They’ll share stuff like:

📧 Email (65%)
🎂 Birthday (45%)
🧑 Name (44%)
🛒 Shopping preferences (40%)

But if you think they’re giving you their income (9%) or address (13%) without a damn good reason, you’re dreaming. Don’t ask finance questions unless you really have a strong relationship with them already. Remember you need to court someone before you marry them.

Use Their Data Smartly:

  • Personalized offers tied to birthdays or purchase history? 56% are here for it.

  • Reminders about unused offers? 49% want that.

  • Location-based offers? 40%.

  • Event reminders? Same—40%.

⚠️ Here’s the Warning Label: Screw this up, and 25% of consumers will toss your texts into the spam pile if they hit at the wrong time. Timing isn’t just important—it’s critical. ⏰

So now you know the playbook. What are you going to do with it? 💡 Are you going to use this knowledge to dominate, or let it collect dust?

Time to make a move. Stop hesitating, start executing. The consumers are ready—are you? 🚀