Don’t Shrink the Message. Sharpen It.

Author

Jason Farris
April 15, 2025

I hear this all the time…

“But Jason, people don’t read anymore.”
“No one’s got time for long emails.”
“Aren’t you worried people will unsubscribe if you send too much?”
“Even if they start reading, they’ll never make it to the end…”

Let me stop you right there.

It’s not about length—it’s about interest.

Long copy isn’t dead.

Boring copy is.

If what you’re writing (or saying, or posting) doesn’t capture attention, it doesn’t matter if it’s two sentences or two pages—it’s getting skipped. ❌📄

The truth is, if your message is actually engaging—if it makes people feel something—they’ll keep reading. 👀💬
They'll watch the full video. 📹
They’ll even forward it to a friend. 📲👯‍♂️

In fact, they’ll be disappointed if it ends too soon. 😩✨

Here’s how this applies to you:

When you write your next newsletter, social media post, or property description—don’t obsess over the word count.

Obsess over the interest level.✅

Are you telling a story?
Are you making them feel seen?
Are you saying something real and different?

Because that’s the stuff that moves people.

Don’t let the noise convince you to shrink your message just to fit some imaginary limit.
→ If you’ve got something worth saying—say it well, and say it fully.

People’s attention spans aren’t gone.
Their tolerance for bland, copy-paste, beige content is.

So… write something that cuts through.
Length doesn’t kill engagement.
Lack of clarity, relevance, and energy does.

Keep going,
Jason

P.S. If you’re reading this far down in the email... well, I rest my case.