Email Tip from the Inbox Coach

Here are some things you can do to improve the performance of your emails.

Subject line personalization works—77% of users say it boosts performance. That’s not “some belief”—it’s facts. 🎯📊

But here’s the catch: it only works if you do it right. Skip the cringe-worthy automation like “Hello [Blank],” because that’s just embarrassing.

Now let’s talk about emojis. 73% of users say they help, and if you’ve been reading our newsletter, you already know they work for us. Spoiler alert: we’ll keep using them. 👍

Want more juice? Animated GIFs (72%) and dynamic content (68%) personalized for your audience add a serious edge.

But here’s the kicker—AI content and video? Only 34% say they make a difference so far. Doesn’t mean they’re dead in the water, just not quite there yet.

Our take: keep it real. Make your content stand out with an authentic voice, add some strategic emojis or images, and speak directly to your audience. Don’t overthink it—just make it good.

For the full breakdown and more email game-changers, hit up the full Data Story on our site. Let’s level up. 🚀