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Is Luck Real in Real Estate? How Top Agents Create Their Own Fortune

March 14, 2025

🍀 Happy St. Patrick’s Day! 🍀

It’s the one day of the year where everyone is talking about luck—finding four-leaf clovers, chasing rainbows, and hoping for a pot of gold at the end.

But in real estate, does luck really play a role?

Sure, some agents seem to stumble into the right deals at the right time. They get the perfect referrals, they close the big commissions, and it all just seems to fall into place.

But here’s the truth: Luck in real estate isn’t random—it’s created.

The Science of "Getting Lucky" in Business

Successful agents aren’t luckier than anyone else. They’ve just mastered three key things:

1. They Show Up—Every. Single. Day.

Ever hear the saying, “The harder I work, the luckier I get”?

Top agents don’t sit around waiting for the phone to ring. They make their own luck by:
 âś… Calling past clients and sphere contacts—even when they don’t feel like it.
 âś… Sending personal, thoughtful follow-ups (not just generic “Just checking in” texts).
 âś… Holding open houses, running ads, door-knocking, and doing the work consistently.

The agents who seem “lucky” are the ones doing the right things long before they need the results.

2. They Stack Small Wins Until Big Wins Happen

Big closings don’t happen out of thin air. They happen because of small, seemingly unimportant actions taken over and over again.

  • Sending one more follow-up text.

  • Making one more call at the end of the day.

  • Posting one more valuable social media tip.

These small actions might not feel significant in the moment, but over time, they stack up into momentum. And that momentum? That’s when “luck” starts showing up.

3. They Keep Their Eyes Open for Opportunities

Lucky agents don’t wait for deals—they spot opportunities before others do.

  • A casual conversation at a coffee shop? → Could be a future client.

  • A friend mentioning they “might sell next year”? → Time to start nurturing that lead.

  • A past client commenting on a social post? → The perfect excuse to reach out and check in.

Unlucky agents ignore these small moments. Lucky agents capitalize on them.

So… How Do You Create Your Own Luck?

This week, ask yourself:
👉 What’s one thing I can do daily to build my “luck”?
👉 Where am I hoping for things to change instead of making them change?
👉 Am I staying consistent even when I don’t see immediate results?

Because the agents who win in this business aren’t just lucky. They’re prepared, disciplined, and focused.

And that’s better than luck any day. 🍀💰

Final Thought: Make Your Own Fortune

Don’t leave your pipeline (or your paycheck) to chance.

Put in the work. Stay consistent. And before long, people will be calling you the “lucky” one.

Happy St. Patrick’s Day! Now go make some green. đź’¸