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Let’s Go to the Paper: Why Getting It in Writing is Non-Negotiable

Author

Jason Farris
December 12, 2024

In real estate, trust and communication are key. But let’s face it—no matter how much we want to believe in the power of a handshake or a verbal agreement, those days are long gone. "Let’s go to the paper" isn’t just a phrase; it’s a survival tactic.

Getting things in writing ensures clarity, accountability, and peace of mind. Verbal agreements can be misinterpreted, forgotten, or, in the worst cases, denied. And while no one wants to think a fellow professional would go back on their word, it happens. I learned this lesson the hard way, and it’s one I hope you never have to repeat.

Keith Cunningham, known for his wisdom on business discipline, often says, "Ambiguity is the enemy of execution." A lack of written agreements creates ambiguity, leaving you exposed to misunderstandings or outright disputes. 

Written agreements create a clear, shared understanding of expectations and responsibilities. They aren’t about mistrust; they’re about professionalism. By documenting agreements, you establish a standard of care that benefits not just you, but your clients and your peers as well.

Here are a few reminders to make sure you stay protected:

  1. Email Recaps: After every call or meeting, send a written recap of what was discussed and agreed upon. A simple “just to confirm” email goes a long way.

  2. Contractual Addendums: Verbal agreements to "make things right later" can seem harmless, but unless they’re in the contract, they’re just wishful thinking.

  3. Documentation is Leadership: Taking the initiative to document an agreement isn’t just about protecting yourself—it’s about setting a professional standard.

In today’s industry, clarity is currency. By going to the paper, you not only safeguard yourself but also create a smoother, more transparent experience for everyone involved.

Because in real estate, hope isn’t a strategy—and neither is a handshake.