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Most Agents Ghost Their Clients After Closing. Don’t Be Most Agents
Jason Farris
May 13, 2025
Let’s talk about the most overlooked opportunity in real estate email marketing—and no, it’s not your listing alerts, your newsletter, or even your holiday drip.
It’s your post-closing nurture.
Most agents go radio silent after they hand over the keys. But the time right after a deal closes is prime for building long-term trust, referrals, and repeat business.
Here’s your Post-Close Email Playbook—a 4-email flow every agent should have in their system:
📩 Email 1: The Congrats + Thank You
Send right after closing. Make it heartfelt. Reinforce their smart decision and the value you brought. | Example: “You did it! Huge congrats on your new home—it was an honor to help you get there.” |
📩 Email 2: Settle In + Helpful Tips
A week later. Share moving tips, local utility info, or a neighborhood guide. | Example: “Here are a few pro tips to make move-in smoother—and a list of local favorites you’ll want to check out.” |
📩 Email 3: Homeownership How-To
A few weeks in. Help them protect their investment. Maintenance tips, home value updates, seasonal checklists. | Example: “3 easy things to do this fall to keep your new home in top shape.” |
📩 Email 4: Ask for the Review
Once they’re settled. If they’re happy, they’ll be glad to help. | Example: “If you loved working together, would you mind leaving a quick review? It helps more than you know.” |
This isn’t just about being nice—it’s a business move. Because supported clients become raving fans, and raving fans create:
✅ Lower fall-off in referrals
✅ Higher repeat business when they move again
✅ More reviews (and screenshots to share in your marketing)
The best part? You can automate the whole thing once and let it work for you forever.
Need help building this flow inside your CRM?
Hit reply. Let’s get your post-close system set up the right way.
—Jason
The Inbox Coach