When’s the Best Time to Go Live on TikTok & other platforms? 

One of the questions I get all the time is: “When should I go live on Social Media?” According to a recent Marketing Brew article on TikTok Shop’s experiment with “Golden Weekend Live,” the takeaway is loud and clear: weekends are where the opportunity is.

Here’s how this matters for real estate pros, and how you can use these ideas in your own livestreams or video content:

🌞🛋️ Why Weekends Make Sense

• More availability: Many potential clients are off work or winding down from the week. They have fewer time constraints and more mental bandwidth to engage.

• Higher engagement potential: TikTok is actively encouraging sellers to host livestreams on weekends by offering perks like co-funded coupons. That kind of incentive shows they believe the weekends are high-impact.

• Consistency pays off: Experts recommend longer sessions (two hours at least) when you do go live. That gives you more runway to connect, to show properties, to answer questions, and build trust.

⚠️❌ When Weekend AND Sunday Don’t Work

If your schedule doesn’t allow you to go live on weekends (especially Sundays), it’s still better to pick a weekday and be consistent than to try sporadically. But where possible:

• Avoid Sunday evenings, or any time people tend to wind down the weekend. Engagement tends to drop. (The article specifically notes Sunday is one of the “no-go” days for peak performance.)

• Consider Saturday, especially mid-afternoon, as a strong option. That’s often when people are relaxed but still online.
  

How You Can Apply This (Real Estate Style)

• Scheduled virtual open houses: Host a livestream tour of a new listing on Saturday. Promote it a few days in advance so people can reserve the time.

• Q&A / education sessions: Use weekend lives to answer common buyer or seller questions on mortgage rates, neighborhood comparisons, staging tips.

• Flash promotions: Maybe partner with local vendors (stagers, photographers, movers) and offer a weekend-only deal if people book during your live event.

• Behind the scenes: Let people see what goes on in showing prep, home inspections, or staging. That personal touch builds connection—and trust.

Bottom line: If you’re serious about leveraging live video (on TikTok or any platform), weekends, especially Saturdays, are your strongest play. If weekends are impossible, choose a consistent weekday and make it your own. What matters most is reliability and value.