Real Estate Coaching Lesson: The 8 Truths of Winning Clients

Jason Farris
November 14, 2024

In partnership with

Truth #1: They’re in a rush.

Clients think they’re always in a hurry. Your job? Adapt. Fit seamlessly into their hectic schedules.

Truth #2: They crave control.

Humans love structure. Give clients the illusion of control by offering choices and empowering them.

Truth #3: They’re not loyal to you.

Clients will shop around. Focus on expanding your reach rather than clinging to exclusivity.

Truth #4: They only care about themselves.

Check your ego and prioritize their needs.

Truth #5: They forget most of your content.

Stay consistent and repeat your key messages often.

Truth #6: They know little about you.

Don’t assume they remember everything. Regularly remind them of your expertise and value.

Truth #7: They’re like you, but context shapes behavior.

Learn their unique situation to tailor your approach.

Truth #8: They choose the safest option.

Position yourself as the risk-free choice by being reliable and trustworthy.

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