Your Secret Edge in Real Estate Starts Here – Dive In!

Welcome to the very first edition of our agent-exclusive newsletter! For years, I've been sharing insights, tips, and strategies with friends and agents I've coached, but this time, I’m stepping it up a notch. With a fresh format and new content, I’m thrilled to offer you something more dynamic each week. This newsletter is still a work in progress, but I’m excited to have you along for the journey. I hope you’ll find something in every issue that you can use right away or maybe pass along to another agent, lifting them up as you rise too. Let’s grow together!

THINGS WORTH CHECKING OUT

🎟️ Bam Mania
My friends over at BamX are hosting a conference on Oct 18, 2024 In Las Vegas. Tickets were selling at $599 but if you act fast you can use this link to get your ticket at $199.00.

🎁 Prezzee

Prezzee is a digital gift card platform that can be a powerful tool for real estate agents looking to enhance client relationships, reward referrals, and boost engagement. I use a branded version for client appreciation, referrals from clients and other agents, recognizing agents on my team for milestones, and more. I love that they keep them and I can refill them as often as I would like. With the holiday season coming up, this could be an “easy button” for you.

💸 Compare the Cashflow
I stumbled upon this little tool this morning.

It's designed for marketing and finance people to understand how investing in advertising compares with other uses of the same money.

The tool uses UK data to estimate the revenue your ad plan will generate in the next three years. A real estate agent could use this tool to make informed decisions about their advertising investments by estimating potential returns and comparing those with other possible uses of their funds. Discover how real estate agents can unlock the full potential of this tool—read more…

RANDOM THINGS OF INTEREST

• 📊 Stat of the Day: 60% of time spent on Facebook and Instagram is on video content. (Source: Meta)

• 🎙️ Google is testing a ‘What people are saying’ search feature - Check it out here (it’s wild)

• Have you heard of JamesEdition? Here in Fresno, we don’t get many ultra-luxury properties but on the occasion I list one, I always put it on JamesEdition.com. Every so often, kind of a guilty pleasure of mine, I peruse the site and check out luxury cars, and homes. This one recently caught my attention, in Deer Valley, Utah and I’m obsessed with it.

QUOTE OF THE WEEK

THIS WEEK’S TIP

I am a huge fan of inbox marketing, so many of the tips I’ll share will be how to get people to open their emails, how to get them to engage with you via email. Here is an email we send often to our database each year… It’s worked very well for me and my team:

Subject: Thinking about selling? Here’s how I can help when you’re ready.
Email Content:

Hi there!

Did you know that most homeowners spend more than 7 months just thinking about selling before they take the plunge? If that’s where you’re at right now, that’s perfectly okay!

When the time feels right for you, I’m here to help make the entire process a whole lot easier. Here’s what I can offer:

• Your Home’s True Value: A personalized report that’s far more accurate than any generic online estimate.

• Trusted Local Connections: Need repairs or touch-ups? I’ll connect you with local pros I trust, so you can feel confident in the results.

• Flexible Selling Options: I can provide access to vetted cash offers, putting you in control of the terms.

• Exclusive Access: I’ll share off-market opportunities you won’t find on the usual sites—options just for you.

Even if you’re not sure where to start or just have questions, I’m here for a no-pressure chat whenever you’re ready.

Looking forward to connecting with you!

Best,
[Your Name]

BOOK I’M READING
The Science of Happiness

This is an incredible book that I wholeheartedly recommend. It dives into the essence of happiness, and simply listing the chapter titles (along with my own brief take) gives you a solid sense of what it's all about. Read more… 😊

FINAL THOUGHT
Who is the #1 person who can send you new business?

QUICK POLL