Stop Sending Boring Emails – Do This Instead

Let’s be honest—most real estate emails suck. 🥱 They're either screaming about a new listing, begging for referrals, or worse… crickets because you don’t know what to send.

But if you want to stay top of mind, grow your business, and actually have your audience look forward to your emails, you need variety—and strategy.

Here are 7 proven types of email content every real estate agent should have on rotation (with examples to get your wheels turning):

1. Educational Articles
   👉 Teach, don’t just talk. 
   Break down the homebuying process, explain interest rates in plain English, or teach sellers what hurts their home value.
   Why it works: Positions you as the expert and builds long-term trust.
   Try this: “5 Things That Kill Home Appraisals (And How to Avoid Them)”
   

2. Product (Service) Updates
   👉 Keep them in the loop.
   Just launched a VIP buyer program? Offering a new staging consult service for sellers? Let your list know.
   Why it works: Drives action. Reminds people you’re not static—you’re evolving.
   Try this: “New Listing Prep Service Now Available (Here’s What It Includes)”
   

3. Customer Stories
   👉 Social proof sells.
   Highlight a first-time buyer who landed their dream home or a family that just upsized. With permission, of course.
   Why it works: Builds trust and relatability. People love stories.
   Try this: “How the Smiths Beat 7 Offers and Moved into Their Dream Home”

4. Exclusive Offers
   👉 Make them feel VIP.
   Early access to listings, free home valuations, private invite to a client event—create a “club” mentality.
   Why it works: People take action when they feel like insiders.
   Try this: “Private Access: 3 Off-Market Homes You Can See This Week”

5. Surveys and Polls
   👉 Ask and they’ll answer.
   What topics do they care about? What are their biggest buying fears? Poll them.
   Why it works: Engagement skyrockets. You get valuable insights and they feel heard.
   Try this: “Quick Poll: What’s the #1 Reason You’d Sell Your Home in 2025?”
   

6. Interactive Content
   👉 Fun wins.
   Quizzes like “Is It Time to Sell?” or interactive market updates (hello, infographics!) get clicks and shares.
   Why it works: They remember you. These emails get forwarded and talked about.
   Try this: “Should You Sell or Refi? Take the 60-Second Quiz”
   

7. Personalized Recommendations
   👉 Tailor it. Always.
   Send listings that match their past clicks. Recommend paint colors after they buy. Make it about them.
   Why it works: Relevancy = revenue.
   Try this: “Based on What You Viewed, Here Are 3 Homes You’ll Love”

If you’re just blasting generic junk once a month… it’s no wonder people aren’t opening or clicking. Rotate these email types and watch your engagement—and closings—rise.

💡 Pro tip: You don’t need to write a novel. Just be helpful, human, and consistent.

Bookmark this post. Better yet, screenshot it. Then go update that dusty email plan of yours.

Want help mapping out your newsletter strategy or tightening your copy?
Hit reply. I’ll help you out.

—Jason
The Inbox Coach