Summer 2025 Real Estate Trends: Pinterest Insights to Help You Sell Faster 🏡

1. Rustic Farmhouse + Cottagecore Interiors

Searches for “thrifted decor” saw a +300% increase among Gen Z and “farm cottage aesthetic” skyrocketed +900%

How to leverage it:

• Stage spaces with reclaimed wood, terracotta accents, and vintage treasures.
  

• Highlight gardens, pergolas, and patios with cottage charm in listing photos, emphasizing serenity and story.
  

• Create “summer sanctuary” tours targeting buyers craving cozy, tactile homes.
  

2. Digital Detox & Nature-Led Living

“Digital detox ideas” up +72%, “digital detox vision boards” +273%

How to apply:

• Promote outdoor spaces—fire pits, decks, shaded nooks—as tech-free venues for “disconnecting to reconnect.”
  

• Develop walkable lifestyle guides: “Top Nature Baths,” “Best Trails Nearby,” packaged with listings for added value.
  

3. Martha Stewart‑Style Garden-to‑Table & Fresh Aesthetics

“Martha Stewart aesthetic” surged +2,889%; interest in fresh summer recipes, gardens, and chicken coops is booming

How to apply:

• Highlight kitchen gardens, productive backyards, and herb stations.
  

• Position listings as hubs for sustainable living—great appeal for eco-minded buyers.
  

• Share social content: “Summer sips & seasonal recipes inspired by this backyard garden.”
  

4. The Color of Summer: Dill Green & Cottage Flow

“Dill Green” is trending across décor and fashion, joining “cottage flow” aesthetics like moss textures, florals, and neutral palettes

How to apply:

• Use soft green hues in staging accents — throw pillows, planters, rugs — to capture modern rustic vibes.
  

• Guide paint helps: “Pair dill green cabinets with vintage brass hardware.”