Super Bowl LIX is February 9th.

๐Ÿˆ What can you begin planning to take advantage of friends and families in the living room together? Here are some creative ideas for a real estate agent to engage with people during Super Bowl gatherings and make a memorable impression: ๐Ÿ ๐ŸŽ‰

1. Super Bowl Squares with a Twist

  • Create a Super Bowl Squares pool where the prize is a "Homeowner's Survival Kit" or a gift card to a local home improvement store.

  • Tie in branding by customizing the squares board with your logo and contact information.

2. "Super Bowl Commercial Bingo"

  • Distribute free "Super Bowl Commercial Bingo" cards (customized with your branding) to party hosts or via social media. Include popular ad tropes (e.g., talking animals, car commercials, celebrities).

  • Offer a prize for completed cards, such as a local gift card or a branded Yeti tumbler.

3. Co-Branded Snack Kits

  • Partner with a local bakery or caterer to create branded snack kits or charcuterie boards that people can order for their gatherings.

  • Include a small flyer or QR code linking to local real estate listings or tips for home improvement.

4. Host a "Best Super Bowl Party Contest"

  • Encourage people to post photos of their Super Bowl setup on social media using a custom hashtag (e.g., #YourTownSuperBowlHomes).

  • Offer a prize for the best party setup, such as a local restaurant gift card.

5. Football-Themed Marketing Giveaway

  • Run a giveaway for a football-related prize (e.g., team jerseys, a mini grill, or tickets to a local sporting event).

  • Ask participants to register with their email, and follow up with a thank-you email including tips for buying or selling homes.

6. Game-Day Predictions Challenge

  • Create a social media contest where participants predict the winner and final score of the game.

  • Announce the winner post-game and offer a prize, like a branded football or a consultation for a free home valuation.

7. Advertise in Party Supplies

  • Distribute branded napkins, coasters, or drink koozies to party hosts.

  • Include a catchy phrase like "Don't fumble your next moveโ€”let me help you find your dream home!"

8. Real Estate Halftime Trivia

  • Host a quick trivia game during halftime at a party you attend or sponsor.

  • Use real estate-themed questions like, "Which U.S. city has the most expensive average home price?"

9. Open House with a Super Bowl Viewing Party

  • Host an open house on game day and advertise it as a casual pre-game viewing party with snacks and drinks.

  • Have a football game on TV to create a relaxed, fun atmosphere.

10. Halftime Ad or Video

  • Record a short, funny Super Bowl-themed video (e.g., "How Buying a Home is Like the Big Game") and post it on your social media during halftime.

  • Use humor and relatable scenarios to capture attention.

11. Custom "Penalty Flags" for Real Estate Mistakes

  • Create branded penalty flags (mini yellow napkins) with messages like "Penalty: Overpaying for a home" or "False start: Buying without pre-approval."

  • Hand them out to partygoers or leave them at local bars hosting watch parties.

12. Sponsor a Super Bowl Party Pack

  • Work with a local bar or restaurant to sponsor a Super Bowl Party Pack giveaway for 10-20 people.

  • Include your branding and a flyer about current market trends or listings.

13. Community Super Bowl Pool

  • Organize a community-wide Super Bowl pool online. Promote it via your social media channels and email list.

  • Offer real estate-themed prizes like a home decor consultation or gift cards to local home stores.

These ideas are designed to keep your branding top of mind while engaging with your audience in a fun, memorable way!