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- Super Bowl LIX is February 9th.
Super Bowl LIX is February 9th.
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๐ What can you begin planning to take advantage of friends and families in the living room together? Here are some creative ideas for a real estate agent to engage with people during Super Bowl gatherings and make a memorable impression: ๐ ๐
1. Super Bowl Squares with a Twist
Create a Super Bowl Squares pool where the prize is a "Homeowner's Survival Kit" or a gift card to a local home improvement store.
Tie in branding by customizing the squares board with your logo and contact information.
2. "Super Bowl Commercial Bingo"
Distribute free "Super Bowl Commercial Bingo" cards (customized with your branding) to party hosts or via social media. Include popular ad tropes (e.g., talking animals, car commercials, celebrities).
Offer a prize for completed cards, such as a local gift card or a branded Yeti tumbler.
3. Co-Branded Snack Kits
Partner with a local bakery or caterer to create branded snack kits or charcuterie boards that people can order for their gatherings.
Include a small flyer or QR code linking to local real estate listings or tips for home improvement.
4. Host a "Best Super Bowl Party Contest"
Encourage people to post photos of their Super Bowl setup on social media using a custom hashtag (e.g., #YourTownSuperBowlHomes).
Offer a prize for the best party setup, such as a local restaurant gift card.
5. Football-Themed Marketing Giveaway
Run a giveaway for a football-related prize (e.g., team jerseys, a mini grill, or tickets to a local sporting event).
Ask participants to register with their email, and follow up with a thank-you email including tips for buying or selling homes.
6. Game-Day Predictions Challenge
Create a social media contest where participants predict the winner and final score of the game.
Announce the winner post-game and offer a prize, like a branded football or a consultation for a free home valuation.
7. Advertise in Party Supplies
Distribute branded napkins, coasters, or drink koozies to party hosts.
Include a catchy phrase like "Don't fumble your next moveโlet me help you find your dream home!"
8. Real Estate Halftime Trivia
Host a quick trivia game during halftime at a party you attend or sponsor.
Use real estate-themed questions like, "Which U.S. city has the most expensive average home price?"
9. Open House with a Super Bowl Viewing Party
Host an open house on game day and advertise it as a casual pre-game viewing party with snacks and drinks.
Have a football game on TV to create a relaxed, fun atmosphere.
10. Halftime Ad or Video
Record a short, funny Super Bowl-themed video (e.g., "How Buying a Home is Like the Big Game") and post it on your social media during halftime.
Use humor and relatable scenarios to capture attention.
11. Custom "Penalty Flags" for Real Estate Mistakes
Create branded penalty flags (mini yellow napkins) with messages like "Penalty: Overpaying for a home" or "False start: Buying without pre-approval."
Hand them out to partygoers or leave them at local bars hosting watch parties.
12. Sponsor a Super Bowl Party Pack
Work with a local bar or restaurant to sponsor a Super Bowl Party Pack giveaway for 10-20 people.
Include your branding and a flyer about current market trends or listings.
13. Community Super Bowl Pool
Organize a community-wide Super Bowl pool online. Promote it via your social media channels and email list.
Offer real estate-themed prizes like a home decor consultation or gift cards to local home stores.
These ideas are designed to keep your branding top of mind while engaging with your audience in a fun, memorable way!