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The $10 Million Email Strategy Real Estate Agents Need
Jason Farris
January 22, 2025
Listen up, because this isn’t just about email—it’s about how you build a business, relationships, and authority. Most of you are out there asking the wrong questions: Should I send an email once a week? Should I write a welcome sequence? Forget that noise. Let me tell you how this really works.
Email is Your Weapon. Use It.
Social media? Podcasts? Blogs? They’re great, but here’s the deal: You don’t control them. Algorithms change. Your posts get buried. But email? That’s where the real communication happens—directly in someone’s inbox, where their most important stuff lives. You want to be there. Why? Because it’s personal, it’s direct, and you control the message.
Solve Problems Daily or Lose Business
If you’re solving real problems for your audience, they want to hear from you. Not once a week. Not twice a month. Every. Damn. Day. People don’t just want solutions—they need them. If a buyer doesn’t know how to navigate multiple offers, or a seller is clueless about staging their home, and you’re not showing up in their inbox with answers? Someone else will.
Here’s the mindset shift: Every email isn’t a sale. It’s a step in building trust. It’s your voice in their head, so when they think “real estate,” they think of you.
You’re not just some agent—they’ve got plenty of those. You’re the expert. And experts don’t stay quiet. Send valuable, engaging emails regularly. Share insights, tell stories, and entertain. If you’re not sure what to say, start with your greatest hits—your best advice, your top-performing content, and the problems you solve like a boss. This positions you as the authority they need.
Urgency Isn’t Sleazy, It’s Necessary
Here’s a hard truth: People procrastinate. Without urgency, they’ll sit on the fence forever. That’s why your emails need deadlines and calls to action. But it’s not about tricking anyone—it’s about helping them make decisions. Whether it’s a free consultation or the latest market trends, give them a reason to act now.
The Framework: Entertain, Teach, Sell
Entertain: Share a funny story about a showing gone wrong or a win for a past client. Keep it relatable.
Teach: Break down how interest rates impact buying power or why staging can add $20K to a home’s sale price.
Sell: Remind them you’re here to help—whether that’s booking a listing consultation or subscribing to your market updates.
Real Estate is a Long Game
Relationships don’t stop after a welcome sequence or a transaction. Your email list is your biggest asset. Keep nurturing it. If you’re not building trust, staying top of mind, and showing up consistently, you’re leaving money on the table.
Take Action
Stop overthinking and start executing. Build a system that delivers consistent value. Commit to showing up in their inbox. Because at the end of the day, the agent who’s remembered is the one who gets the business.