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The Power of Email Marketing in Real Estate

Author

Jason Farris
February 18, 2025

Email marketing remains one of the highest ROI-generating marketing channels available.📧 Whether it’s nurturing leads, keeping past clients engaged, or promoting new listings, a well-crafted email campaign can drive conversions and maintain strong relationships with your audience. However, crafting compelling emails, segmenting lists, and analyzing performance takes expertise—something most real estate professionals don’t have the time to master.⏳

Why You Need an Email Marketing Manager

đź’Ľ Hiring an Email Marketing Manager ensures your email strategy is not just consistent but also effective. A dedicated professional can:

  • Create and execute high-converting email campaigns tailored to your audience.

  • Segment your database to send the right message to the right people at the right time.

  • Improve client engagement with personalized and automated follow-ups.

  • Increase lead conversion by nurturing potential buyers and sellers.

  • Analyze performance metrics to refine your email strategy for better results.

Without someone dedicated to this role, many real estate professionals fall into the trap of sending generic, inconsistent emails that do little to build long-term relationships or drive business growth.

What to Look for in an Email Marketing Manager

Since most brokers, team leaders, and agents don’t know what to look for in an Email Marketing Manager, here’s an example of a job description from a leading brand outside the industry. This example from American Bath Group outlines the key responsibilities and qualifications you should seek:

Example: Email Marketing Manager Job Description

Overview The American Bath Group, a leader in North American bathroom fixtures, is searching for an Email Marketing Manager to work alongside its website operations team. The ideal candidate would have prior experience working in digital marketing with a focus on email marketing and managing varying strategies for multiple brands.

Responsibilities:

  • Plan, develop, and execute effective email & SMS marketing campaigns.

  • Collaborate with cross-functional teams to develop strategies to increase brand awareness.

  • Manage and maintain an email/SMS marketing calendar.

  • Segment audiences for better targeting.

  • Analyze campaign performance and optimize for better conversion rates.

  • Stay updated with the latest trends and ensure compliance with email marketing regulations.

Skills and Qualifications:

  • 5+ years of experience in email or digital marketing.

  • Proficiency in marketing automation platforms like HubSpot or Salesforce.

  • Strong analytical skills to interpret data and optimize campaigns.

  • Excellent written and verbal communication skills.

Applying This to Real Estate

While the industry may differ, the core principles remain the same. A real estate Email Marketing Manager should:

  • Be skilled in platforms like Mailchimp, Beehiiv (my choice), or ActiveCampaign

  • Understand real estate lead nurturing and client retention strategies.

  • Be able to craft compelling copy that resonates with buyers, sellers, and investors.

  • Have a deep understanding of audience segmentation to improve engagement.

  • Be analytical and data-driven to measure performance and refine strategies.

If you’re serious about scaling your real estate business, an Email Marketing Manager is not a luxury—it’s a necessity.💼 They’ll ensure that your database is nurtured, your leads are engaged, and your brand stays at the forefront of your audience’s mind.🧠 With the right hire, your email marketing will transform from an afterthought to a strategic advantage.⚡

If you’re considering hiring for this role, use the example above as a guide to finding the perfect fit for your business or if you prefer, you could hire me to find you the right person (email me for more information 📧 [email protected])