The “Their Agent vs. Our Agent” Playbook📖🔥

Author

Jason Farris
March 10, 2025

Sweetgreen just launched their new Ripple Fries 🍟, and while they might be selling fries, what they really launched was a masterclass in competitive positioning.

Their ad is simple: a side-by-side comparison. One column lists the ingredients in “their” fries—loaded with chemicals and unpronounceable additives. 🧪🚫 The other column? “Our Fries”—just five simple, real ingredients. ✅🌱

No long explanations. No fluff. Just an instant, visual smackdown that makes you question every fast-food fry you’ve ever eaten. 🤯

But here’s the real genius: The consumer gets the message without even having to read all the words. 👀💡

This strategy isn’t just for food—it works in every industry, including real estate. 🏡

How to Use This Strategy as a Real Estate Agent

If you want to dominate your market, you have to make your value painfully obvious. And one of the best ways to do this is by creating your own “Their Agent vs. Our Agent” breakdown.

Here’s how:

Step 1: Identify the Villain

Sweetgreen’s “villain” is the fast-food industry. Who’s the villain in real estate?

It’s not another agent—it’s the experience people have had with agents who:
 ❌ Overpromise and underdeliver
 ❌ Treat them like a transaction, not a relationship
 ❌ Lack marketing skills and just throw their home on the MLS
 ❌ Don’t negotiate well, costing them money

Your job? Position yourself as the better alternative.

Step 2: Create the Side-by-Side Breakdown

Now, contrast “their” way with your way in a clear, visual format.

Example 1: Buyer Agent

Their Agent

Our Agent

💨 Rushes through showings

🏡 Takes the time to educate & strategize

💤 Sends listings without context

🎯 Hand-selects homes that match your lifestyle

🤷‍♂️ Disappears after closing

💡 Stays connected with post-close support

🗑️ No negotiation strategy

🔥 Wins better deals with strong tactics

Example 2: Listing Agent

Their Agent

Our Agent

📸 iPhone photos & weak descriptions

🎥 Pro marketing, video, & staging guidance

⏳ Waits for buyers to show up

🚀 Proactively markets & finds buyers

🤐 Accepts low offers without a fight

💪 Negotiates for top dollar

🗑️ Does the bare minimum

💡 Brings strategies that create bidding wars

Step 3: Put This Everywhere

This isn’t just a gimmick for social media. Put this framework where it matters:

✅ On Your Website – Feature it on your homepage or services page.
✅ In Listing Presentations – Show sellers why you’re different (and better).
✅ On Social Media – Post it in a simple, engaging graphic.
✅ In Your Email Drip Campaigns – Keep reminding leads why they should work with you.

Why This Works (The Psychology Behind It)

Humans hate friction. They want to make easy decisions. That’s why restaurants highlight “most popular” dishes and why businesses use “Basic, Pro, Premium” pricing. When you make the choice obvious, people default to the better option—you.

Think about what Sweetgreen’s ad did. It didn’t just sell fries—it planted a question in the customer’s mind:

👉 Wait… what’s actually in the fries I usually eat?
👉 Why do I want all those chemicals?
👉 Sweetgreen’s fries sound clean and healthy—I should try them.

Your goal is to trigger the same thought process:

👉 Wait… is my current agent actually doing everything they should?
👉 Are they just hoping my house sells, or do they have a real strategy?
👉 I want an agent who works harder for me—I need to call (YOUR NAME).

Final Thought: Steal This Strategy Today

Real estate is competitive. If you want to stand out, don’t just tell people you’re better—show them.

Take 10 minutes today and write out your own “Their Agent vs. Our Agent” list. Then use it everywhere. Because when you make the decision this easy for clients… choosing you becomes a no-brainer. 🚀