Thinking About Selling Your Home Yourself?

Let’s break it down.

OPTION 0
Try to Sell Your Home 100% On Your Own

This is the equivalent of trying to “grow a newsletter organically with no audience.”
A few harsh realities:

• Only 5% of FSBO sellers actually succeed without eventually hiring an agent.

• If you haven’t done this before, you're trying to handle pricing, marketing, qualifying buyers, showings, negotiations, inspections, appraisals, disclosures… all at once.

• You’re competing with professional marketers (agents like me) who do this full-time with massive exposure across Zillow, MLS, social platforms, and hundreds of buyer channels.

• And the average FSBO time to sell is significantly longer than when listed professionally,  costing you money every month in holding costs.

In other words:  If you already have 25 qualified buyers waiting to buy your house…You don’t need me. Close Google. Pour a drink. Enjoy your weekend.

If not… keep reading.👇

OPTION 1
Hire a Discount FSBO “Help” Service

These are the companies that promise: “Just pay us a small fee and we’ll guide you!”

Sounds good… until you dig in.

Most of these programs cost $800–$2,500 upfront, plus optional upgrades. And here’s the kicker: You’re still doing 90% of the work yourself.

You still handle pricing, take your own photos, deal with showings, negotiate directly with buyer's agents, manage disclosures, and hope you don’t miss a legal requirement and pray you didn’t underprice or overprice 

And you don’t actually learn enough to confidently repeat the process, so if you ever need to sell again, you're back to square one.

OPTION 2
Figure It Out Completely Yourself

This is where most FSBO sellers end up. And here’s what actually happens:

→ Month 1:
You spend two weeks researching Zillow, Redfin, MLS data, and Facebook Marketplace.  You take photos with your phone. You guess at the price (or use the eek.. Zestimate) and list it.

Meanwhile, the best buyers of the season? Already gone.

→ Month 2:
You start dropping your price because you’re getting calls but no offers.
You’re attracting “bargain hunters,” not real buyers. You say the dreaded words:

“Maybe I priced it too high.”

Another 30 days wasted.

→ Month 3:
You finally get an offer… But you don’t know whether to accept it, counter it, or throw up in stress.

You realize every decision is costing you money:
💸 Overpricing
📢 Bad marketing
🚪 Letting the wrong buyer in
📝 Accepting weak terms
⚖️ Legal mistakes
🔍 Mismanaging inspection requests

By the time you’re through, most FSBO sellers leave 13% of their home’s value on the table… which is far more than the 3% they were trying to save.

Ouch.

What does that mean in real money?

If your home is worth $400,000:
- FSBO average: ~$348,000
- Agent-listed average: ~$400,000
- Money left on the table: ≈ $52,000

If your home is worth $700,000:
- FSBO average: ~$609,000
- Agent-listed average: ~$700,000
- Money left on the table: ≈ $91,000

Even after paying a 3% listing fee, FSBO sellers still net less.

OPTION 3
Work With Someone Who’s Sold Hundreds (or Thousands) of Homes

Here’s the part most FSBO sellers don’t realize:

A great agent doesn’t cost 3%. A great agent nets you more money than you could get on your own, even after the commission.

Why?

Because you avoid every major mistake that drains FSBO profits:

→ Pricing wrong (the #1 killer)
→ Leaving money on the table
→ Bad photos
→ Weak marketing
→ Attracting only bargain shoppers
→ Saying the wrong thing to a buyer
→ Managing inspections incorrectly
→ Accepting bad lending terms
→ Filing paperwork incorrectly
→ Missing timelines that cost you real money

The 3% isn’t a fee.  It’s the cheapest insurance policy against a six-figure mistake you’ll ever buy.

Let’s Recap – What Each Path Really Costs You

Option | Cost | Timeline
 DIY FSBO | 13% lost value (real money) | 3–6 months+

FSBO “help” service | $800–$2,500 + your time | 2–5 months

Hire a Pro | 3%, which often nets you MORE | 30–60 days

Here’s the Truth Most People Don’t Want to Say Out Loud

If you’re serious about selling your home for top dollar,💰 you’re going to end up spending money one way or another.

The question is: Do you want to spend it by losing value? Or by gaining peace of mind and maximizing your sale price? 💵 🧘‍♂️

Most FSBO sellers try to save 3%…and end up losing 10%+ ⚠️

If I help you avoid just one of these mistakes? The 3% pays for itself.

Every. Single. Time. ✅

Want help pricing your home reviewing your options, or just want to talk it through without pressure?

I’m here. 🙌 🗣️

And you don’t have to do this alone.🤝