Thinking Outside the Box: Leveraging TikTok Live Shopping for Real Estate

Real estate agents might not traditionally think of TikTok Live Shopping as a tool, but with a little creativity, it can be a game-changer. Here’s how:

1️⃣ Virtual Open Houses with a Twist

Host live sessions showcasing your listings in a dynamic, interactive format. Think of it as “shop the house,” where viewers can:

• Comment with questions about features or neighborhoods.

• Tap links to schedule showings, download a digital brochure, or even apply for pre-approval through your preferred lender.

2️⃣ Promote Local Lifestyle

Feature local businesses or neighborhoods as part of your brand. For example:

• Partner with a local home décor store, bakery, or florist for live "home staging" events.

• Offer viewers exclusive discounts or codes for partner businesses during the live.

3️⃣ Educational Lives

Educate buyers and sellers with:

• “How to get your home market-ready” sessions.

• Tips for first-time buyers. Tie these to lead magnets like guides or consultations they can access via links.

4️⃣ Sell Your Services Like a Product

Promote your value as a real estate agent:

• Offer a “behind-the-scenes” look at your process.

• Highlight success stories live with past clients joining as guests.

5️⃣ Live Client Q&A

Encourage followers to ask questions about the market, trends, or your listings. Engage live to build trust and authority.

TikTok is about fun and authenticity, so add energy, humor, and unique touches like background music, props, or TikTok’s live features to stand out.