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What does the McRIB have to do with real estate?

Author

Jason Farris
November 25, 2024

First off, confession time: I’ve never actually had a McRib. But its popularity? Undeniable. The bigger story here is the sauce. Selling it by the half-gallon is a brilliant move by McDonald’s. And I can’t help but wonder...

What could we be selling? 💰
We’re already helping clients buy and sell homes—so why stop there?

Some team leaders and broker-owners I know have expanded into owning mortgage companies, escrow, and title services. Locally, a real estate agent I know bought a pool service company—also brilliant. Personally, I once toyed with the idea of putting a key-cutting machine in my office. Charge for keys? Why not?

Think about it:

  • Selling custom welcome home gift baskets (think locally sourced goodies)?

  • Partnering with a landscaping service or cleaning company to offer packages for new homeowners?

  • Creating a home maintenance subscription plan for clients?

  • Offering moving kits with packing supplies or branded labels?

The possibilities are endless when you think beyond just the house itself.
So, what do you think? What’s your “half-gallon McRib sauce” idea? Let’s brainstorm! 🧠