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- Writing property descriptions... Write for a Distracted & Busy Buyer
Writing property descriptions... Write for a Distracted & Busy Buyer
Jason Farris
February 18, 2025
1.Keep It Short & Scannable
2.Buyers and sellers are scrolling fast—make your listings and marketing copy easy to digest.
3.Break up long blocks of text.
✅ Instead of: "This stunning 4-bedroom, 3-bath home features an open floor plan, modern finishes, and a backyard oasis perfect for entertaining."
🔥 Use: "4 beds. 3 baths. Open layout. Modern finishes. Dream backyard."
1.Use Simple, Clear Language
2.Skip the real estate jargon. The clearer your message, the more effective it is.
✅ Instead of: "This meticulously maintained property is situated in a highly sought-after neighborhood and boasts an array of upscale features."
🔥 Use: "Move-in ready. Great neighborhood. High-end finishes."
1.Get to the Point Fast
2.Hook the reader in the first few words—cut the fluff.
✅ Instead of: "This beautiful home, located just minutes from top-rated schools, shopping, and dining, offers an exceptional living experience."
🔥 Use: "Minutes to top schools, shops, and dining. The perfect location."
1.Make Every Word Work
2.If it doesn’t add value, cut it. Attention is limited—don’t waste it.
🚫 Long-winded: "If you’re looking for a home that combines modern design with functional living spaces, this is the one for you."
✅ Better: "Modern design. Functional space. The home you’ve been waiting for."
