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You’re Not a Winger. You’re a Pro. Act Like It.
Jason Farris
May 13, 2025
Let’s call it out: too many agents are winging it.
📝Winging the listing appointment.
🏡 Winging the buyer consult.
📞Winging scripts, pricing, objection handling, and every "just checking in" call.
And when deals fall apart, when conversion tanks, when confidence is shaky—they wonder why.
The truth?
Winging it is just a fancy way of saying: I didn’t prepare.
And you can’t build a sustainable business (or a good reputation) on vibes and good intentions alone.
Wingers React. Professionals Prepare.
There’s a big difference between a winger and a craftsman.
❌Wingers hope it goes well.
✔️Craftsmen make sure it does.
❌Wingers “feel it out.”
✔️Craftsmen ask smart questions, follow a process, and lead.
❌Wingers memorize scripts (if at all).
✔️Craftsmen internalize them, practice them, and adapt them like pros.
Why Preparation Wins Every Time:
✅ Confidence – You show up calm, sharp, and clear. That’s magnetic.
✅ Control – You lead the client instead of following their chaos.
✅ Consistency – You stop getting “lucky” and start getting predictable results.
✅ Credibility – People trust you more when you don’t fumble through the process.
Want to Level Up Fast? Start Here:
Role-play 15 minutes a day. Yes, really.
Record your calls and review the replay. Brutal but effective.
Practice your pricing conversations until you could explain them half-asleep.
Study objections like a lawyer studies cross-examinations. Be ready before they show up.
You don’t need to be perfect. But if you’re calling yourself a professional and treating your real estate business like a career—not a hobby—you owe it to yourself (and your clients) to stop winging it.