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Execution Beats Motivation (Here’s the Play for 2026)

Real estate goals, AI marketing ideas, database listings, and simple frameworks to create more conversations and income in 2026.

Author

Jason Farris
January 03, 2026

What’s Coming in 2026 🚀

2026 is about execution, not more noise. This year, Inbox Coach is doubling down on what actually moves the needle. More actionable content. More real-world frameworks. More step-by-step guidance you can use the same day you read it. 🎯 If it doesn’t help you create conversations, opportunities, or income, it doesn’t make the cut.

RANDOM THINGS OF INTEREST

LinkedIn users who post twice per week see up to 5x more profile views on average. (Source: LinkedIn)

Instagram is limiting hashtags to 5 per post. Since hashtags are no longer as important as they once were for content discovery, it’s moving to this universal restriction in an effort to limit spammers and scammers in the app.

FROM YOUR INBOX COACH
How High Performers Actually Set Goals

Most people kick off the year with long goal lists that fizzle by February but what if less actually leads to more?

QUOTE OF THE WEEK

❝

You do not slow down because you’re ahead.
You speed up because the unknown is undefeated.

EMAIL THAT IS WORKING…

Subject: If I owned your home, I’d want to know this

Hey (First Name),  ← important you have their name

If I owned a home in your area, this is what I’d be paying attention to right now:

How long are good homes taking to sell,  not the averages.

That gap tells you everything about buyer confidence.

If you’re curious what that looks like around you, I can show you.

Cheers, 

Jason

QUICK AND EASY AI USE
AI-Powered Curiosity Posts (This Is Huge)

Instead of posting: “Open House Sunday 1–4”
Use AI to craft curiosity-driven prompts:

Examples ChatGPT can generate for you:

▶️ “The one feature every buyer missed… until they walked inside.”
▶️ “I didn’t expect this to be the room everyone talked about.”
▶️ “Three reasons this house feels bigger than it is.”

THIS WEEK’S TIP
The Power of Micro-Shifts

Reaching out feels risky because your brain is wired to avoid rejection. Here's why and how pushing past that moment sets you apart.

FROM MY TECH STACK

I don’t usually talk about tools. Most of them sound great in a demo, add friction to your day, and quietly collect dust. But when something becomes a rock in my business, I’ll share it. That’s where Fello landed for me.

As context, I finished in the top 20 at REAL in 2025. I’m not chasing shiny objects. I care about leverage, control, and listings.

Why Fello Works

This isn’t AI hype. It’s infrastructure. Fello does one thing really well: it helps you see the listings already sitting inside your database and actually act on them.

A few things that matter:
🔺Up to 75% match rates, turning partial contacts into real homeowner profiles
🔺4.9★ on G2 with 100+ verified reviews (G2 is an independent, third-party software review platform)
🔺500+ RealTrends teams already using it

More important than stats are outcomes:

🔺Agents pulling 10+ listings in six months
🔺Dozens of listings sourced directly from their database
🔺Millions in volume recovered from contacts that were “dead” or ignored

When your database becomes an asset instead of a liability, your business stops feeling reactive.

The flywheel is simple:
Database → Listings → Signs → Brand → More Listings

That’s ownership.

I don’t push tools. I share systems that work.

No hype.
No extra busywork.
Just better visibility and more listings.

Jason