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Stop Settling for Scraps: Raise Your Standards, Raise Your Game

Why catering to nightmare clients is killing your deals—and your vibe.

Author

Jason Farris
December 23, 2024

In partnership with

Listen up, real estate rockstars—this isn’t the time to play nice with people who don’t respect your hustle.💥 Your worst clients? They’re draining your energy and walking away with your best deals. That’s a one-way ticket to burnout, and it stops now.🚫 In this issue, we’re talking about how to qualify the right clients, set boundaries, and protect your time like the boss you are. Let’s get after it! 💪

P.S.
For those of you who’ve been with us from the beginning—first off, thank you for riding with us. 🙏 We’ve heard your feedback: “Great content, but wow, there’s a lot in every newsletter.” 😅 We’re all about over-delivering, but we get it. So here’s the plan: we’re going to lighten each newsletter and crank up the frequency. 📬 You can expect 3-5 emails a week, packed with value but easier to digest. 💡 Let’s keep growing, together. 🚀

RANDOM THINGS OF INTEREST

Holiday Home Sales Boost

Homes listed in December are 73% more likely to sell above asking price compared to other months, thanks to lower inventory and highly motivated buyers.

Neighborhood Lights & Home Appeal

Homes in neighborhoods with festive holiday decorations see a 5% boost in buyer interest during showings.

FROM THE INBOX COACH
Use “Micro-Content” in the Preview Text

  • Why it works: The preview text (the snippet shown in the inbox) is your second chance to grab attention. Make it engaging and complementary to your subject line.

  • How to do it: Use this space to tease the content inside or offer a solution.

    Example: If the subject line is "🏡 Just Listed: Your Dream Home Awaits," the preview text could be: "Check out this gorgeous 4-bed home with a pool in [Location]."

‼️Pro Tip: Avoid generic phrases like "View this email in your browser" here—it wastes valuable space that could spark curiosity.

QUOTE OF THE WEEK

❝

Your worst clients? They’re getting your best deals. Your clients' worst customers? Same story. Stop that weak-ass nonsense. Start valuing yourself and your work—or don’t be surprised when no one else does.

MARKETING TIP
The Lesson: “Worst Clients, Best Deals” A Reality Check

Let’s face it—this hits home for many of us in real estate. Those nightmare clients who drain your energy, disrespect your expertise and demand the moon often end up walking away with your best deals. Why? Because we let them.

IN CASE YOU MISSED IT

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