Winging It in 2025? That’s a Hard No.

Welcome to 2025! 🎉

Here's the thing: the new year is brimming with potential, but potential alone doesn’t pay the bills or grow your business. Every January, there are two kinds of people: those who are all talk—big goals, no plan—and those who understand that success isn’t about inspiration; it’s about execution. If you’re serious about making this your best year yet, it’s time to stop wishing and start doing. Let’s talk about the strategies that actually move the needle in 2025. 🔥

These are all questions you need to know the answer to and not only that… but have clear actions that bring it all to reality.

A funnel strategy, email marketing, organic content, live launches, traffic strategy, etc. are the tangible pieces that bring those sales goals to reality. 

If you DON’T have this in place…now is the time. ⏰

RANDOM THINGS OF INTEREST

This issue’s sponsor is none other than Land.id, and it seems one of my secrets is officially out!🤫 

Land.id is one of my absolute go-to marketing tools.🛠️ They make land and property insights instantly accessible by integrating detailed mapping technology with powerful analytics to help you uncover a property’s potential at a glance.

Whether you're scouting for opportunities 🕵️‍♂️ or analyzing market trends, Land.id makes it seamless.

Generation Beta

The first babies born on New Year’s Day 2025 didn’t just make headlines for feel-good local news—they also became the inaugural members of Generation Beta, a cohort spanning children born from 2025 through 2039. 🌟

This generation will largely be raised by parents from Gen Z (born 1995–2009) and the youngest Millennials (born 1980–1994), making them the second generation born entirely in the 21st century. - Are you thinking what I’m thinking? #OPPORTUNITY

FROM THE INBOX COACH
6 Email Marketing Hacks

Email marketing is one of the most powerful tools in your marketing arsenal. But to get the best results, you need to go beyond simply sending emails. Here are six tried-and-true hacks to help you optimize your email campaigns!

LINKS FOR LEADERS
What We Can Learn from Sue Bird

Sue Bird, one of the most accomplished basketball players in WNBA history🏀, is renowned not only for her athletic skills but also for her exceptional communication abilities. Her approach to communication offers valuable lessons for real estate agents striving for excellence in their field.

MARK YOUR CALENDAR 📌

What You’ll Learn:

• 🔍 A behind-the-scenes look at Fello’s game-changing platform

• 🧩 Proven strategies to level up your business

• 💡 Insider tips to stay ahead in a competitive market

QUOTE OF THE WEEK

THIS WEEK’S TIP
Your Home Office: A Hidden Goldmine for Tax Savings 💰

As a real estate agent, you’re likely running your business from home at least part of the time. That home office? It’s not just where you close deals—it’s also a massive opportunity to minimize your tax position (cue disclaimer: I’m not an accountant—talk to yours about this).

If I were coaching you, here’s the kind of homework I’d suggest to uncover potential savings. And trust me, these strategies could pay for my coaching fees without you working harder, hiring anyone, or closing another deal.

Step 1: Map Your Home

Take a floor plan of your house and start marking the spaces dedicated to your business. Here’s what to look for:

• 💼 Office Space: Your workspace, obviously.

• 🚻 Bathroom: Everyone needs one.

• ☕ Kitchen: Even if it’s just for coffee.

• 🚪 Entrance: A separate entry for your office is ideal.

• 🗑️ Garbage & Storage: Every office needs these.

• 🛋️ Living Room for Meetings: If you host client meetings, that counts.

• 🚗 Garage for a Company Car: Your vehicle is part of the business.

• 🌳 Surrounding Gardens: Maintenance counts here, too.

Cleaning Services: Your workspace needs to be spotless for productivity.

Step 2: Think Like a Business Owner

Here’s where things get exciting:

• 🏠 Household Expenses: If, say, 50% of your house is for business use, then 50% of your mortgage interest, electricity, and water bills may be partially deductible.

• 📉 Depreciation: Items like your desk, chair, computer, and car? They wear out over time, and the tax code recognizes that. Depreciation = pure gold because it reduces your taxable profit without touching your cash flow.

Step 3: Stock Up Like a Pro

Office supplies aren’t just pens and paper. Think about:

• ☕ Tea, coffee, snacks, milk, toilet paper—yes, even for you!

• ‼️ (Pro tip: Buy these separately at office supply stores to make your accountant’s life easier.)

The Bottom Line

With this simple exercise, you’re likely already saving thousands without lifting a finger to make another sale. 💸

Why? Because being an entrepreneur comes with tax perks. It’s one of the smartest reasons to own your business, so why leave that money on the table?

💡 Final Reminder: This isn’t tax or accounting advice—just ideas to get you thinking differently. Run everything by your accountant, but don’t wait until next tax season. The earlier you prepare, the more you save.

Got questions or want more tips like these? Hit reply—I’d love to hear from you! 📩

FINAL THOUGHT

Listen up. If you want to win in real estate, there are three key things you have to dial in.🔑 First, consumer behavior has shifted. Buyers and sellers aren’t waiting for you to open the gates anymore—they’re doing their homework online.💻 MLS listings? They can find those in a click. But here’s the thing: you can’t digitize trust. You can’t automate connection. The last 100 feet of any deal—the negotiation, the human element, the emotional handshake—that’s your lane. Own it. That’s your value.💪

Second, email marketing isn’t dead; it’s a damn goldmine. But only if you play it right. A simple weekly Market Watch email with fresh listings, updates, and a little personal flair keeps you top of mind.🧠 And don’t just sit back and wait for leads to show up. Offer them “cookies.” Give them something valuable—a free home valuation, a market report, whatever it takes to make the next step irresistible. Be proactive.🔥

Finally—and this one’s non-negotiable—focus on what matters most to potential sellers. People thinking about selling their home care about one thing above all: “What’s my house worth?”🏡 Offer them a free, no-pressure valuation and watch what happens. You’re not just answering their question—you’re planting the seed that makes you their go-to expert when it’s time to pull the trigger.

Why does this matter? Because the agents who adapt to these shifts, who double down on relationships, step up their marketing game, and truly get their clients’ needs, are the ones who will dominate. Period.🏆

Now, go get after it.🚀

IN CASE YOU MISSED IT

The Real Estate Professional’s Secret Weapon - Land id™

Discover extensive nationwide private parcel data, create & showcase powerful, shareable, interactive maps of any property: Fast, Easy and Mobile, with Land id™.

With the brand new streamlined Property Info Cards, Land id™ brings industry leading data and contextual layers to the forefront in a single tap or swipe.

Try Free For 7 Days Today