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Dominate the Game: Be the German Shepherd of Real Estate
"Why relentless presence beats flashy marketing every single time."
Jason Farris
December 24, 2024
In partnership with
Real talk, agents—it’s not the grind that’ll get you, it’s the doubt. The uncertainty of whether the hours, the calls, and the effort will actually pay off. 🤔💭 Here’s the thing: the winners, the top dogs, they don’t bow to doubt. They compete. This week, we’re diving into the power of showing up—consistently, relentlessly, like my German Shepherd, Delta. 🐾 It’s time to stop overthinking, start showing up, and dominate your market. Let’s get after it. 💯
P.S.
For those of you who’ve been with us from the beginning—first off, thank you for riding with us. 🙏 We’ve heard your feedback: “Great content, but wow, there’s a lot in every newsletter.” 😅 We’re all about over-delivering, but we get it. So here’s the plan: we’re going to lighten each newsletter and crank up the frequency. 📬 You can expect 3-5 emails a week, packed with value but easier to digest. 💡 Let’s keep growing, together. 🚀
RANDOM THINGS OF INTEREST
Winter Buyer Motivation
According to a recent survey, 62% of winter buyers state they are in a "must-move" situation due to job changes, school districts, or lease expirations.
Open House Oddities
49% of buyers admit they judge a home's appeal based on how it smells.
Pro Tip: Cinnamon or pine scents during the holidays can create a welcoming atmosphere.
FROM THE INBOX COACH
Include a Strong "Hook" in the Opening Line
Why it works: The opening line is your chance to pull readers in. It should immediately resonate with your audience’s needs, interests, or curiosity.
Examples:
For sellers: "Thinking about selling? Find out what your neighbor’s home just sold for—it might surprise you!"
For buyers: "Can you guess which city just ranked #1 for affordable luxury homes?"
For general engagement: "Did you know homes in [Neighborhood] are selling 15% faster this year?"
‼️Pro Tip: Use storytelling or pose a question to make the reader want to learn more.
QUOTE OF THE WEEK
One of the hardest parts of being a legit business owner (as a real estate agent, that is what you are) isn’t the grind—it’s the fear of wasting your time. The uncertainty of outcomes kills more dreams than failure ever could. But here’s the truth: the answer to your doubts builds your HABITS. Most people quit. Winners COMPETE.
The Lesson:
Every lead you follow, every deal you chase, every extra mile you walk adds up, even if you don’t see the results immediately. Success isn’t a straight line. It’s a battle of habits. Quitters bow to doubt and uncertainty. Competitors? They show up, they put in the work, and they win.
Real estate is not about instant results. It’s about consistently showing up, even when the path forward feels unclear. Build the habit of competing daily, and the results will follow.
Speaking of being there….
FINAL THOUGHT
People don’t cry over losing a home they lived in for 10 years. But they’ll cry when their dog dies because that dog was always there—every day, every moment.
Be the German Shepherd. Be loyal. Be consistent. Be present. That’s how you dominate the game.
Now, go make it happen.
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