Oops! Fixing Last Week’s Links + All New Bonus Tips

Last Friday’s email had two links that didn’t work correctly. Big thanks to so many of you for letting me know—it means a lot! To make it up to you, here’s what you missed:

Branding Lessons for Real Estate Agents Inspired by Tiffany & Co.

Mini Real Estate Lesson: Defeat the Monster and Win More Clients.

Both are included above, but I’m also packing this edition with even more goodness!

And one big question to get your wheels turning:

What’s your “half-gallon McRib sauce” idea? Let’s brainstorm new ways to expand beyond selling homes.

Let’s dive in! 🏡✨

(P.S. Thanks again for your patience with the broken links. I triple-checked them this time!)

RANDOM THINGS OF INTEREST

🚨 McRib Fans, Rejoice! 🚨
Not only is the McRib making its triumphant return next month, but McDonald’s is stepping up their game—they’re selling half-gallon jugs of McRib sauce for ~$20 starting nationwide on Dec. 3. Now, I know what you’re thinking: “What does the McRib have to do with real estate?”

QUOTE OF THE WEEK

THIS WEEK’S TIP
Want higher CTRs (click-through rates) on your videos? Put a face in them.

Emotion drives clicks. And faces drive emotion.

The Winning Facial Expressions:
1. Surprise is king (29.95% of top performer clicks)
2. Happiness comes second (26.65%)
3. MrBeast's (#1 channel on YouTube) tip: "Closed mouths increased watch time" (Sometimes less is more)

What to Avoid:
1. Sad faces (1.50%)
2. Disgusted expressions (0.90%)

Your Thumbnail Checklist:
1. Pick your brand colors and fonts and stick to them
2. Add bold, readable titles
3. Stick with surprised, happy, or calm expressions.
4. Always test

This fantastic information came from a study I read here. It includes this great graphic I love

COACHING TIP
Building Trust, Engagement, and Strong Relationships with Clients

In real estate, success hinges on your ability to build trust, maintain engagement, and foster lasting relationships with your clients. Here’s how you can establish a strong foundation and nurture these connections throughout the client journey.

FINAL THOUGHT
As we barrel toward the holiday season—aka the most wonderful (and chaotic) time of year—let’s not lose sight of momentum. Sure, the days are shorter, and maybe your clients are starting to shift their focus to turkey dinners and holiday lights, but this is our time to set the table for 2025.

Think about it: while everyone else is winding down, you can be ramping up. Whether it’s reconnecting with past clients, brainstorming your “McRib sauce” idea, or fine-tuning your 2024 strategy, this is the season to plant the seeds for your future success.

And because we’re in this together, I’ve got another edition packed with goodness landing in your inbox on Wednesday. (Think of it as a mid-week caffeine jolt for your business.)

So, as we navigate the balance between grind and gratitude, remember: you’re in control of how this year ends—and how the next one begins.

Keep going. The best is yet to come. 👊

Talk soon,
Jason Farris

P.s. If you are wondering why we partnered with PodPitch its because

Being a guest on podcasts can significantly boost your business by:

1. Building Authority and Trust: Establish yourself as a credible expert and connect authentically with potential clients. Give the links to your clients to listen to.

2. Expanding Visibility: Reach diverse audiences and grow your personal brand.

3. Generating Leads: Attract clients through engaging stories and calls-to-action.

4. Networking: Forge valuable relationships with hosts and their audiences.

5. Content Repurposing: Use podcast material for social media, blogs, or newsletters.

6. SEO and Online Presence: Improve searchability and drive traffic to your platforms.

7. Differentiating Yourself: Stand out in the market by leveraging an underused medium.

Podcasts offer a cost-effective, long-lasting way to grow your business, connect with audiences, and position yourself as a go-to real estate expert.

IN CASE YOU MISSED IT