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The $0 Strategy That Built a Six-Figure Pipeline
Why one agent’s “free” work paid off bigger than expected.

Quick story today… ✍️
I’ve been coaching a few newer agents lately—and it’s been interesting watching the early trenches of their business-building journey. 🧗♂️📈
There’s one young agent in particular who really impressed me. He’s got the right mix of hunger and skill 💪🧠, but like a lot of folks early on, he was struggling with momentum. Especially with sellers.
No one was giving him a shot.
But then, by the grace of God, he got a meeting with a well-known investor in town. 💼
Instead of pitching them to list their next property, he offered to do something completely different—he volunteered to run an open house for one of their existing listings and offered to create a post-event report and marketing package. For free. 💥
The investor agreed. The agent crushed it. 🔥
And what he got in return was priceless:
A 20-second video testimonial from that investor.
Now, I know what some of you are thinking—Never work for free.
And trust me, I get it. I’m wired the same way.
But here’s the thing: that one video has turned into multiple listings already.
He uses it when prospecting, when following up with warm leads, and when introducing himself to potential clients. 📱📩
It works like a trust shortcut. 🚀
Here’s the takeaway:
It’s not always that your skills aren’t valuable—it’s that no one trusts you yet.
Testimonials aren’t just fluff—they’re leverage.
So if you’re struggling to gain traction right now, and you don’t have strong testimonials or local social proof, go earn one.
Pick someone respected.
Go above and beyond.
Make it so damn good they have to tell someone about you. 🎯
One piece of proof can change your entire pipeline.
Keep climbing! 🧗♀️🌟
QUOTE OF THE WEEK
You will not be everything to everyone, and you have to communicate what you’re not to help people understand what you are and what value you can offer them
FINAL THOUGHT
The bottom line? Whether you're building trust with a single free open house 🏡 or growing your email list with smarter strategies 📬, everything comes back to value. Not gimmicks. Not volume. Real, earned, undeniable value 💥. That’s what turns browsers into believers and leads into listings. So whether you’re writing your next email, pitching your service, or trying to stand out in a sea of sameness—don’t chase shortcuts. Build something worth sharing. And then share it boldly 🚀. You’re not just in real estate. You’re in the trust business 🤝. Own that.
-Jason
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IN CASE YOU MISSED IT

Former Zillow Execs Target $1.3T Market
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