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The #1 Skill Agents Overlook (and How to Master It Fast)

The #1 Skill Agents Overlook (and How to Master It Fast)

Real estate isn’t just houses—it’s people. Master this, and doors open that no marketing hack ever could.

Jason Farris
April 14, 2025

In partnership with

Before you try to go viral or chase your next big lead… ask yourself: Can I genuinely connect with people? 🤔

This week’s Inbox Coach isn’t fluff—it’s tactical.

Whether you’re trying to close a deal, build your network, or grow your influence, relationships are the multiplier.

Let’s level up your ability to show up, stand out, and stay remembered. 💥

RANDOM THINGS OF INTEREST

👉 YouTube has posted a guide to getting started with YouTube Shorts. If you haven’t gotten started with Shorts, get on it!

Your guide to getting started with YouTube Shorts

👉 If you were worried that the TikTok sell-off deadline was gonna pass… Well, President Trump has announced another 75-day extension.

Trump Extends US TikTok Sell-off Deadline Once Again

NETWORKING LIKE A BOSS
20 Real-World Networking Tips That Actually Work

Want to build relationships that actually lead somewhere?

QUOTE OF THE WEEK

❝

Remember your audience's brains are wired to make a clear, quick yes - or no decision. Fight or Flight, click or scroll, read or ignore, remember or forget. Every word is a battle for additional time and attention. Really think about them.

THIS WEEK’S SOCIAL MEDIA TIPS

💼The 2025 Social Media Game Plan for Real Estate Agents
If you want your social to actually work for you (instead of feeling like another damn thing on your to-do list), here’s the blueprint top agents are following: 🧠✅

1️⃣ Post 5+ times a week.
- Consistency wins. If you’re posting here and there, the algorithm forgets you. Your audience forgets you. You start feeling invisible.
- Five posts a week keeps you top of mind—and it doesn’t need to be complicated. Just show up.

2️⃣ Use carousels.
- Slides stop the scroll. Carousels—those swipe-through posts—get more engagement and more eyeballs.
- You’ve got up to 20 images. Use them to tell a story, educate, show off a property, or walk someone through a process. People will stay longer and actually read.

3️⃣ B-roll reels + killer hooks = reach.
- No need for overproduced video. Just grab some simple, clean B-roll (like walking a property, pouring coffee, driving your neighborhood), and pair it with a strong hook like:
“Don’t make this mistake…”
“Read this before you sell…”
“Most agents won’t tell you this…”
- The reel loops, your message lands, and the algorithm plays nice.

4️⃣ Own your local voice.
- Stop posting like a generic agent. Start posting like a local expert.
- Talk about what’s happening in your market. Shout out local businesses. Cover the new coffee shop, school news, neighborhood trends.
- You’re not just selling homes—you’re part of the community. Act like it.

5️⃣ Systematize it or it won’t last.
- Let’s be honest: If your content isn’t scheduled or batched, it’s not getting done.
- You don’t need more ideas—you need a system.
- Calendar it. Batch it. Outsource part of it if you need to. But don’t leave it to chance.

When you post with purpose and stay consistent, you build trust. And trust builds business. 💼 Keep showing up. You’re not just posting—you’re planting seeds. 🌱

LINKS FOR LEADERS
The Great Divide: What the Data Shows

On Leadership…

⏰ Wake Up—Starting With You

You want to lead? Cool. Start by leading yourself.

Too many people out here trying to "wake up" the world when they’re still hitting snooze on their own life. 😴 You can’t lift others if you haven’t built the strength to lift yourself 💪.

Stop chasing followers. Stop begging people to change. Lock in on becoming undeniable—mentally, physically, emotionally 🧠🔥. When you're dialed in, people feel it.

They’ll step up—not because you preached at them—but because your discipline, your presence, your RESULTS 📈 scream louder than words ever could.

Lead with action 🚀. Awaken yourself first.
The rest will either rise—or get left behind.

FINAL THOUGHT

You're not just an agent.
You're an educator 📚, a strategist ♟️, and—for many—a first guide into wealth. 💰
When you show up with that kind of clarity and conviction, everything shifts.

You stop chasing… and start attracting.
Keep raising the bar. ⬆️

IN CASE YOU MISSED IT