The One Thing That Changes Everything

Hey there, rockstars—welcome back to another week of leveling up. Before we dive into strategies, tips, and shoutouts, I need to ask: are you showing up like a winner every day? Because if you’re not taking control of your schedule, marketing, and client experience, someone else is. This newsletter is packed with tools to keep you sharp, consistent, and ahead of the pack. From actionable branding lessons to killer event strategies, let’s make sure you’re not just in the game but dominating it. Ready? Let’s get to work.

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RANDOM THINGS OF INTEREST

• 📊 Stat of the Day: Holiday shoppers on X are 39% more likely to buy products that they have seen advertised than non-X users. Are you actively putting yourself and the homes you are selling X?

QUOTE OF THE WEEK

THIS WEEK’S TIP
It was Wicked

Last week in my agent-to-agent newsletter, I shared that I partnered with NBC Universal to host an exclusive early viewing of Wicked. The event took place, and it was a huge success—our 100 guests had an amazing time! We even set up a fun photo op and added other touches to make the experience extra special.

Now, I’m thinking about putting together a white paper to show other agents how they can pull off something like this. It would include tips on driving sign-ups, managing the crowd, maximizing exposure, and more.

MARKETING
Branding Lessons for Real Estate Agents Inspired by Tiffany & Co.

Tiffany & Co. started with a modest loan and a vision that transformed it from a small shop in New York to a global icon in luxury jewelry. Their journey offers powerful lessons for real estate agents looking to build a brand that resonates with sophistication, trust, and exclusivity.

COACHING TIP
Mini Real Estate Lesson: Defeat the Monster and Win More Clients

In real estate, standing out in a crowded market requires more than just great service—you need a compelling narrative that aligns with your audience's goals and challenges. One of the best ways to create this is by uniting your clients (or audience) against a "monster."

FINAL THOUGHT
Everything we talked about this week—branding like Tiffany, hosting unforgettable events, or even slaying your “monster”—comes down to one thing: execution. Knowledge without action is just wasted potential. So ask yourself: What’s one thing from this newsletter you can put into practice right now? Whether it’s leveling up your website, planning an epic client event, or finally nailing your unique value, don’t wait. Start today, because winners don’t make excuses—they make moves. Let’s go! 💪

DON’T MISS THESE!

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