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The Seller Pricing Strategy You’ll Use All Year

The Seller Pricing Strategy You’ll Use All Year

Crush objections. Own summer. Free sales training + Pinterest-powered marketing inside.

Jason Farris
June 10, 2025

In partnership with

Hey friend —

It’s that time again… where I drop a whole week’s worth of value straight into your inbox like a perfectly-timed price reduction 💌. Inside this issue, we’ve got the secret strategy that helps sellers convince themselves to price right, a viral diet experiment that may (or may not) change how you look at fruit, a chance to learn sales from one of the best for free, and a Pinterest-powered playbook for better listings this summer 📌🏡.

Let’s get into it—your next listing win might be in here.

FUNNY OF THE WEEK
The Broke Agent would be so proud of me right now

So I saw this meme but it was for a different industry
so I had ChatGPT help me craft something we all can relate to.

FROM YOUR INBOX COACH
The Reverse Decoy Strategy for Home Sellers 🔁

This strategy presents three price points to make the market-supported price feel like the smartest choice. It helps sellers confidently avoid overpricing—without feeling pressured.

Summer 2025 Real Estate Trends: Pinterest Insights to Help You Sell Faster 🏡

Summer is here and, according to Pinterest, buyers and renters are eager to embrace unplugged, nature-forward living—exactly the narratives you can weave into your property marketing this season.

QUOTE OF THE WEEK

Be a value-adder with zero expectations.

Give your best ideas.
Give your time.
Give your energy.

Not to get something—
but because that’s who you are.

When you give without strings,
you build trust, reputation, and momentum that money can’t buy.

Be the one who overdelivers—especially when no one’s keeping score.

SALES SENSEI, JOE MARCOUX

From Click to Close

Everyone I know who has gone through Joe's program has had so many good things to say that I had to personally ask Joe if he would do another hour training for my audience… he graciously agreed. Here is what you can expect—>

LINK FOR LEADERS

🔥 Fully managed, white-hat SEO that I legit use on projects I care about. It's automated, consistent, and honestly feels too good to be true — but it works. Weekly blog posts, legitimate backlinks, and it starts at just $99 per month. No brainer. 👉🏼https://www.ranked.ai and NO I am not getting any $ to promote this service and have no referral link, I just genuinely think they do a great job at a really fair price.

COACHING TIP

Using the below info… Create a PDF, email, or IG post on this and share. Include in your buyer's packet.

Credit Tip for Homebuyers: Don’t Make This Common Mistake

One area where even the most well-intentioned buyers can unknowingly sabotage their progress is with their credit score. Here’s a smart tip you can share with every new homebuyer…

Click here to read more! 👈

RANDOM THINGS OF INTEREST

The Sugar Diet is going viral…

Want my take after 7 days on it? I hit pause on The Carnivore Diet (which helped me drop 75 pounds) and gave this wild new trend a shot. Here's what happened. 💪👈

IN CASE YOU MISSED IT