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Netflix, Insta Hacks & Emails That Actually Convert š¢
The marketing world is shifting fastāhereās what smart agents are doing to stay ahead.
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Letās cut to itāattention is everything. The way people consume content, engage with brands, and make buying decisions is evolving at warp speed. Netflix is eyeing video podcasts, Instagram is giving us new Reels insights, and email marketing is still the highest ROI channel in real estate (if you do it right). This issue is stacked with actionable tactics to help you capture attention, convert leads, and future-proof your business. Ready? Letās go. š
RANDOM THINGS OF INTEREST
Netflix Might Be Jumping Into Video Podcasting - And Why We Should Pay AttentionšØ
Netflix is reportedly in talks to bring video podcasts to its platform, and theyāre not messing around. šļøšŗ According to Business Insider, theyāve already been in discussions with major podcasters like Alex Cooper from Call Her Daddy.
Why does this matter to us real estate agents?š¤ Because the way people consume content is shiftingāfast. Nearly half of U.S. adults (136 million people) listen to at least one podcast a month, and video is becoming a huge part of that experience. A staggering 84% of Gen Z listeners say they watch or listen to a podcast with a video component.š„
Netflix moving into this space is a clear signal: video podcasting is the future. And if Netflix is thinking about how to leverage podcasts for audience retention and engagement, shouldnāt you be thinking about how to use them for your brand?š”šÆ
Imagine your real estate podcast being streamed on Netflix.š¤© Imagine getting in front of buyers and sellers in a whole new way. This shift isnāt just about entertainmentāitās about where attention is going. And in real estate, attention = leads = deals.š°š„
This is your cue: If youāre not using video podcasting to grow your business, now might be the time to start. šļøšš
FROM YOUR INBOX COACH
Writing Property Descriptionsā¦ Write for a Distracted & Busy Buyer
The Power of Email Marketing in Real Estate
This issue seems to be all about how to write betterš¤·āāļø, make sure to check this one below!
A ChatGPT Prompt That Gives You Unlimited Content Ideas for Your Real Estate Business
Ever struggle with what to post or write about? Hereās a simple ChatGPT trick that can help you generate highly engaging content ideas based on Cialdiniās 6 Principles of Influenceāa proven framework for persuasion.
QUOTE OF THE WEEK
Your content is either gripping or it's garbageāthereās no in-between. Stop writing like youāre afraid to offend. Be bold. Be clear. Say what needs to be said. Weak words make weak results. Strong words move people. Now get to work.
THIS WEEKāS INSTA TIP
I love this guide to the Instagram algorithm from Borjan Marketing - check it out and share with your fellow agents.
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More on Insta:
Instagram Just Made It Easier to Win With Reels ā Hereās What You Need to Know!
FINAL THOUGHT
The agents and business pros who win arenāt necessarily the ones working the hardestātheyāre the ones working the smartest. š” The game has changed, and attention is the new currency. š° Whether itās leveraging video š¹, writing better marketing copy āļø, or finally getting serious about email strategy š§, small shifts can create massive results. š
If youāre ready to level upāwhether itās you or your marketing personāI coach agents and business owners on exactly this. šÆ My approach is practical, results-driven, and (surprisingly) affordable. šø No fluff, just real strategies that move the needle. š If you want to see whatās possible, hit me up. Letās get to work. šŖ [email protected]
IN CASE YOU MISSED IT
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