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Netflix, Insta Hacks & Emails That Actually Convert šŸ“¢

The marketing world is shifting fast—here’s what smart agents are doing to stay ahead.

Let’s cut to it—attention is everything. The way people consume content, engage with brands, and make buying decisions is evolving at warp speed. Netflix is eyeing video podcasts, Instagram is giving us new Reels insights, and email marketing is still the highest ROI channel in real estate (if you do it right). This issue is stacked with actionable tactics to help you capture attention, convert leads, and future-proof your business. Ready? Let’s go. šŸš€

RANDOM THINGS OF INTEREST
Netflix Might Be Jumping Into Video Podcasting - And Why We Should Pay Attention🚨 

Netflix is reportedly in talks to bring video podcasts to its platform, and they’re not messing around. šŸŽ™ļøšŸ“ŗ According to Business Insider, they’ve already been in discussions with major podcasters like Alex Cooper from Call Her Daddy.

Why does this matter to us real estate agents?šŸ¤” Because the way people consume content is shifting—fast. Nearly half of U.S. adults (136 million people) listen to at least one podcast a month, and video is becoming a huge part of that experience. A staggering 84% of Gen Z listeners say they watch or listen to a podcast with a video component.šŸŽ„

Netflix moving into this space is a clear signal: video podcasting is the future. And if Netflix is thinking about how to leverage podcasts for audience retention and engagement, shouldn’t you be thinking about how to use them for your brand?šŸ’”šŸŽÆ

Imagine your real estate podcast being streamed on Netflix.🤩 Imagine getting in front of buyers and sellers in a whole new way. This shift isn’t just about entertainment—it’s about where attention is going. And in real estate, attention = leads = deals.šŸ’°šŸ”„

This is your cue: If you’re not using video podcasting to grow your business, now might be the time to start. šŸŽ™ļøšŸ“ˆšŸš€

FROM YOUR INBOX COACH
Writing Property Descriptions… Write for a Distracted & Busy Buyer

The Power of Email Marketing in Real Estate

This issue seems to be all about how to write betteršŸ¤·ā€ā™‚ļø, make sure to check this one below!

A ChatGPT Prompt That Gives You Unlimited Content Ideas for Your Real Estate Business

Ever struggle with what to post or write about? Here’s a simple ChatGPT trick that can help you generate highly engaging content ideas based on Cialdini’s 6 Principles of Influence—a proven framework for persuasion.

QUOTE OF THE WEEK

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Your content is either gripping or it's garbage—there’s no in-between. Stop writing like you’re afraid to offend. Be bold. Be clear. Say what needs to be said. Weak words make weak results. Strong words move people. Now get to work.

THIS WEEK’S INSTA TIP

I love this guide to the Instagram algorithm from Borjan Marketing - check it out and share with your fellow agents.  

More on Insta: 
Instagram Just Made It Easier to Win With Reels – Here’s What You Need to Know!

FINAL THOUGHT
The agents and business pros who win aren’t necessarily the ones working the hardest—they’re the ones working the smartest. šŸ’” The game has changed, and attention is the new currency. šŸ’° Whether it’s leveraging video šŸ“¹, writing better marketing copy āœļø, or finally getting serious about email strategy šŸ“§, small shifts can create massive results. šŸš€

If you’re ready to level up—whether it’s you or your marketing person—I coach agents and business owners on exactly this. šŸŽÆ My approach is practical, results-driven, and (surprisingly) affordable. šŸ’ø No fluff, just real strategies that move the needle. šŸ“ˆ If you want to see what’s possible, hit me up. Let’s get to work. šŸ’Ŗ [email protected]

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