Your Secret Weapon for a Strong Finish in 2024 💥

Hey there, agents! 🚀 Ready to level up? This week’s newsletter is packed with the strategies and insights to help you finish the year strong and get a head start on 2025. From data-driven tips on targeting first-time and repeat buyers to LinkedIn’s latest moves in video and a Thanksgiving email that stands out, we've got everything you need to stay relevant, grow your client list, and crush your goals. Let’s dive in and make this season your best yet!

RANDOM THINGS OF INTEREST

• 📝 Writing a sales letter? - 2,000-2,500 words is the optimal length on long sales letters (Nielsen Norman Group 2024)

• 📊 Stat of the Day: The typical internet user spends almost 2 ½ hours daily on social media. (Source: Visual Capitalist and We Are Social)

• 💸 Homeowners tap equity at two-year high: Americans withdrew $48B in home equity during Q3, the most since Fed rate hikes began. Of the $17T in total home equity, ~$11T is tappable, though higher interest rates have deterred homeowners.

MORE LINKEDIN
LinkedIn’s Tips for Posting Short-Form Video
LinkedIn just got a new full-screen vertical video feed – essentially a TikTok-style feed. Now they’re providing tips on how users can lean into the content trend and grab attention with short-form clips.

💡 Three takeaways:

1. Keep it short, vertical, and include captions. Over 15 secs and under 2 mins is the sweet spot to hold viewers’ attention.

2. Your content doesn’t have to be exclusive to LinkedIn. If you’ve got business or work-related videos that performed well on other platforms, feel free to try them on LinkedIn.

3. Always include a strong accompanying post. Use the post text to provide context and complement your video with some key takeaways. Try to aim for a minimum of 50 words.

And it doesn’t hurt to keep in mind what works on the platform: industry-related content, workplace humor, videos with standalone knowledge, and videos that encourage engagement.

MARKETING TIPS
The median house-buying age in the US just keeps going up!

QUOTE OF THE WEEK

THIS WEEK’S TIPS
How to Craft a Genuine Thanksgiving Email That Stands Out!

Thanksgiving is just around the corner—a time for family, friends, gratitude, and, of course, indulgent feasts. But beyond the turkey and stuffing, it’s also a prime opportunity to connect with your audience in a meaningful way. 🍁🦃

In a world where Thanksgiving now doubles as a kickoff for holiday shopping and major sales, sending a heartfelt email isn’t just a nice gesture; it’s an expectation. Let’s make sure your Thanksgiving message rises above the noise. ✨

Why This Year Matters More

The holidays hit differently these days. With economic challenges lingering, many people are rethinking their celebrations and spending habits. Last year, one in four Americans considered skipping Thanksgiving altogether, and nearly 90% cut back on traditional dishes.

This means your Thanksgiving email should go beyond the usual platitudes. It’s a chance to show real appreciation while being mindful of what your customers might be facing.

1. A Subject Line That Stands Out

Your subject line is your first impression—and it needs to be good. Think creative, warm, and maybe a little playful. Here are some ideas:

🍽️ “Stuffed with Gratitude: A Special Thanks to You”
🦃 “Skip the Food Coma, But Don’t Miss This!”
🙏 “We’re Grateful for You (and Here’s a Little Extra…)”
🍗“Gobble Up These Exclusive Savings!”
💌 “Thankful for You: A Special Holiday Message”

A touch of humor or a well-placed emoji can make your email pop in a crowded inbox.

2. Keep the Message Clear and Genuine

Now that they’ve opened your email, deliver a message that feels personal and authentic. Here’s what that might look like:

• “We’re grateful for your trust and support. Wishing you a wonderful Thanksgiving with your loved ones.”

• “This Thanksgiving, we’re counting our blessings—and you’re at the top of the list.”

• “Thank you for being more than a client. You’re part of our community, and we’re so thankful for you.”

Short, sweet, and straight from the heart. You could even tie in a small promotion or special offer as a token of your appreciation, but the focus should remain on gratitude.

3. Timing is Everything

Send your email a little before the big day to ensure your message is seen. Once the turkey is carved, your audience will be busy enjoying their holiday (and possibly scouting Black Friday deals).  I use Gmass to schedule emails for my clients. If you’re unfamiliar with it, I highly suggest you check it out. Here is my affiliate link, which will trigger a deal for you.

4. Final Touch: Add Value

Consider including a simple recipe, a fun Thanksgiving trivia fact, or a heartfelt story from your business. It’s a great way to engage without feeling overly promotional.

Thanksgiving is about connection—use your email to show your customers that you genuinely value them. A little gratitude goes a long way, and your thoughtful message might just make their holiday a little brighter.

My Experience with Identity Theft (and How to Protect Yourself)

Ever wondered how identity theft can really impact your life? I recently experienced it firsthand, and it was an eye-opener. From the initial shock to the steps I took to regain control, I’m sharing my story and lessons learned. Read my experience here!

FUNNY OF THE WEEK

FOR LEADERS

I’ve got an excellent book for my leaders out there..  from best-selling author, Jon Gordon -   The Power of Positive Leadership  

Gordon dives deep into the principles of optimism, resilience, and culture-building, which are essential for leading high-performing teams in a competitive market. His strategies are not just theoretical; they’re actionable and designed to help leaders inspire and motivate their teams, foster trust, and navigate challenges with confidence. In the high-stakes world of real estate, where your leadership can directly impact client satisfaction and team success, Gordon’s insights provide a blueprint for creating a positive, results-driven environment.

SALES TIP
Ghosted? Here’s How to Handle It Without Losing Your Mind

Ever feel like your inbox is full of ghosts these days? You’re not alone. Whether it’s the upcoming holidays, or the economy, it seems like more people are vanishing into thin air after that initial conversation. 🤔

The truth? Ghosting happens to all of us. But it doesn’t have to ruin your mindset or your momentum.

COACHING TIP
Out of Sight, Out of Mind: How to Master Your Habits (And Your Business)

Want to break a bad habit without relying on willpower alone? I used a strategy inspired by a simple bowl of M&M’s to lose 135 pounds. Curious how it works?

FINAL THOUGHT
Stronger Standards to Finish 2024 Strong

November is here, and with it comes the temptation to ease up, especially as the holidays approach.

This time of year, most people shift into cruise control, telling themselves, "I’ll start fresh in January." But that’s where the true difference-makers rise above the crowd. Discipline isn’t about grinding only when you feel motivated. It’s about showing up and staying consistent when distractions are at their peak.

Let’s leave the "Average" Mentality behind. I want you to adopt a relentless mindset—the kind that thrives under pressure. How you finish Q4 will set the tone for Q1. While others are coasting, you have the opportunity to push harder, build momentum, and enter 2025 with a massive head start.

Here are four simple ways to stay disciplined during this “separation season” over the next 60 days:

Discipline now means freedom later‼️

While others slow down, you can finish the year strong and set the standard for 2025. Prove to yourself what’s possible when it’s hard—not when it’s easy.

End 2024 with discipline. Start 2025 unstoppable.

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