Movember, Marketing Magic & Must-Read Tips to End the Year Strong 💥

🎃 Happy Halloween and welcome to another edition of The J-Curve! As we step into November, it’s a prime time for reflection and strategy as we gear up for the final stretch of the year.

This week, we’re diving into the art of creative marketing with some game-changing insights from the film industry that could inspire your next big move in real estate. We’ll explore LinkedIn’s new lead generation feature, exciting shifts in YouTube’s ad revenue, and dive into Pacaso’s innovative co-ownership model, which could redefine real estate investments. Plus, as Movember begins, we’re spotlighting how this movement is changing the conversation around men’s health. So grab a coffee (or a piece of candy 🍬), and let’s get started on another week of growth and opportunity in real estate!

P.S. 👻 Just because you can connect to your neighbor's Bluetooth speaker and play ghost noises doesn’t mean you should…😉

MARKETING:

🎬 Thinking Outside the Box for Maximum Impact! 🎬

To promote the horror film Longlegs, indie studio Neon skipped traditional ads entirely and went for something bold: a single, eerie billboard with a phone number linked to a message from none other than Nicolas Cage’s character, drawing over 250,000 calls in 48 hours! 📞👀 This unconventional approach helped Longlegs reach $22.4 million in its first weekend, becoming Neon's highest-grossing release ever.

So, what can we learn from this?

In real estate, it’s easy to stick to the same-old methods. But sometimes, stepping out of the box is what makes a property stand out! 🔑✨ Think about what I shared last week with micro-influencers. 

We've all seen those billboards where real estate agents advertise with a claim like “Top Team” or simply display their logo and a tagline. This is great for brand awareness, but what if we took it a step further with a bold, creative call to action? Imagine a billboard that says, “I’ll sell your home, or my services are free.” Or “Text this number with your address to receive a free equity report.”

Or how about a Property of the Week feature? Picture this: you're stuck in traffic, and there’s a billboard inviting you to call and hear about the Investment Opportunity of the Week.

Real estate doesn’t have to follow the usual rules—sometimes, breaking the mold leads to the best results.

LinkedIn rolled out post boosting for Lead Generation

Similar to Meta’s boosting feature, the update enables brands to turn organic content into targeted ads that use LinkedIn’s first-party data to capture high-quality leads. Wow, just wow! LinkedIn continues to scream, “Hey real estate agent, I’m here and your next seller is too”

STAT: Approximately 16.2% of LinkedIn's U.S. members log in daily, equating to around 141 million daily active users. Source: Hootsuite Blog

RANDOM THINGS OF INTEREST

📊 Stat of the Day: YouTube’s Q3 ad revenue rose 12% to $8.92 billion. (Source: Google)
When I post things like this, I hope you are reading between the lines… i.e. more people are going to Youtube each day (Why? Because it’s working).

Discover Real Estate’s $1.3 Trillion Investment Revolution

Most of us remember when Pacaso made waves with its unique approach to vacation home co-ownership. But now, Pacaso has a new twist that could change the game for investors.

Taking a page from Picasso, who reshaped the art world, Pacaso is transforming real estate by allowing buyers to own a share—from ⅛ to ½—of high-end properties. They handle the heavy lifting of ownership, so all you need to do is enjoy your vacation home. And the response? Outstanding. In just three years, Pacaso’s notched over $100M in adjusted gross profits with over $1B in property transactions. That’s more than impressive—it’s tangible growth.

Now, for the first time, Pacaso is opening up investment in the company itself to the public. With a whopping $1.3 trillion market potential in the U.S., there’s serious room for expansion. This isn’t just a chance to join a trend—it’s an opportunity to be part of an industry reimagined.

The minimum investment is reasonable and I am surely going to buy some myself. Here is the link with more information if you are so inclined.

QUOTE OF THE WEEK

THIS WEEK’S TIP
The Biggest Mistake Real Estate Agents Make with Time Management (and How to Fix It)

Hey there, fellow real estate pros. Let's talk about one of the biggest challenges every entrepreneur (yes, even the successful ones) runs into—time management. Spoiler alert: the biggest issue isn't a lack of planning. Keep reading…

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FOR LEADERS

Want to be a better leader? Learn and use the two most powerful phrases in a leader's vocab with employees/agents. 

SALES TIP
Maximize Your Home’s Value with a Simple Pre-Sale Rehab Solution.

Thinking of selling but worried about the cost of repairs? 🏠 A few key updates like fresh paint, new flooring, and landscaping can make a huge difference in your home’s value! With Zinc Financial’s bridge loan, homeowners can quickly cover these costs without dipping into savings—resulting in a higher sale price and faster sale. 💸✨ Check out my latest blog post here.

COACHING TIP
The Power of Goal Repetition

Daymond John, one of the sharpest entrepreneurial minds out there, has a powerful ritual when it comes to his goals. Every night before he goes to bed and each morning when he wakes up, he reviews his list of ten goals. Six of these are short-term, set to expire in six months, and the other four are long-term, ranging from 3 to 20 years. He’s not aiming for perfection in achieving every single one but rather focuses on getting "closer to there."

Why does he do this? Because there’s incredible power in repetition and focus. By regularly reminding himself of his goals, he primes his mind to seek opportunities, solve problems, and make decisions aligned with those targets.

Now, think about your own goals. How often are you repeating them? Daily goal-setting practices aren’t just about motivation—they’re about training your brain to recognize paths that lead to your objectives.

Take Action: Start by setting a goal-review habit. Make it a non-negotiable part of your morning and evening routines. Keep your list concise, specific, and include both short and long-term aspirations. Remember, it’s less about achieving 100% of each goal and more about moving in the right direction, consistently and intentionally.

How often will you repeat your goals to keep them alive and relevant?

CHECK THESE OUT!

FINAL THOUGHT
Why Movember Matters for Men's Cancer Awareness

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