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The “Their Agent vs. Our Agent” Playbook (Steal This Strategy!)

Make your value impossible to ignore with this proven strategy.

Author

Jason Farris
March 18, 2025

Ever notice how the best brands make choosing them a no-brainer? 🤔 Sweetgreen just did it with their new fries—putting “their” chemically-loaded competitors side by side with their clean, five-ingredient alternative. And guess what? This strategy works in real estate, too. 🏡💡

If you want buyers and sellers to see why you are the obvious choice, it’s time to create your own “Their Agent vs. Our Agent” breakdown. 📊🔍 I’ll show you how to do it—and where to use it for maximum impact. Let’s go!

RANDOM THINGS OF INTEREST

Smell the flowers: This app helps you identify plants. Ever been showing a home and had a client ask about a plant or flower in the yard? I know I have! But you don’t have to be an arborist to have the answer. Just download PictureThis—snap a photo, and it’ll identify the plant instantly. Problem solved! 🌿📸

FROM YOUR INBOX COACH
The “Their Agent vs. Our Agent” Playbook

If you want to dominate your market, you have to make your value painfully obvious. And one of the best ways to do this is by creating your own “Their Agent vs. Our Agent” breakdown.

QUOTE OF THE WEEK

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Under no circumstance should you ever lose faith that you will win in the end. But know that without the discipline to face the most brutal facts of your current reality… you won’t.

SAVE THE DATE!
From Click To Close on April 3rd!

Learn the secrets top agents use to overcome objections and close more deals with confidence. In this free 60-minute training, Joe Marcoux and Galel Fajardo will share actionable strategies that help agents stand out, gain trust, and turn hesitant prospects into happy clients.

🔹 The #1 Objection-Handling Formula to win over skeptical buyers and sellers
🔹 Proven techniques to add 1-2 extra deals to your monthly pipeline
🔹 How to build unshakeable confidence and become the go-to agent in your market

THIS WEEK’S TIP
Mastering Client Communication: How Real Estate Agents Can Dominate with Multichannel Strategies

In today’s fast-paced real estate market, communication isn’t just important—it’s everything. The difference between an agent who thrives and one who struggles often comes down to how well they stay connected with clients across multiple channels.

FINAL THOUGHT

The best agents don’t just tell people they’re great—they show it. Whether it’s through a clear value comparison, mastering multichannel communication, or simply being the most responsive person in the room, success in real estate comes down to making it easy for clients to choose you. Small, intentional shifts in how you present yourself and connect with people can have a massive impact. So take action today—because in this business, the agent who adapts wins. 🚀

Inside this group, you’ll get:
✅ Quick & effective workouts that fit your lifestyle
✅ Nutrition tips to fuel your success
✅ Daily motivation & accountability to keep you pushing forward
✅ Expert insights from my trainer and me

Success in fitness—just like in life and business—comes from consistent effort. The work you put in today will pay off tomorrow. No shortcuts, just real results. Ready to take that next step? 💪