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Got Referrals? + Next-Level Email Tips You Can't-Miss & more

The latest social media trends, email marketing hacks, and a no-BS guide to getting more referrals. Open this one—you’ll thank yourself later.

Author

Jason Farris
January 27, 2025

In partnership with

Hey there, 👋
Did you know people spent a staggering 2.4 trillion hours on social media last year? 😲 That’s where the eyes are—and where your business should be, too. But there’s more! This week, I’m breaking down email marketing strategies that actually work, 📧 creative ways to grow your newsletter, 📰 and a step-by-step playbook for generating more referrals. 💼 Whether you’re looking to dominate social media, master email, or land your next big lead, this issue is packed with actionable advice to help you crush it. Let’s dive in! 🔥

SOCIAL MEDIA BITS

The main thing humans use their phones for is social media and it’s not even close. App analytics firm Sensor Tower released its State of Mobile 2025 report, which says that for all of 2024, consumers spent nearly 2.4 trillion hours on social-media apps. Of the social media apps we wasted so much time on, TikTok was the leader, unsurprisingly.  Just a reminder to be where the eyes are! Other than to consume content, I’m not on TikTok but I can’t help but to think how much business I’m missing by not being there. You? 

Instagram CEO Adam Mosseri has been on a roll with his posts lately, and his latest video breaks down exactly how to get recommended on Instagram. 

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FROM YOUR INBOX COACH
4 Steps to Improve Your Email Marketing 

Effectively managing and utilizing an email list can significantly enhance client engagement and sales. The four key steps are:

  1. 📧 Build a Targeted Email List:

    Focus on growing a list of potential clients interested in real estate services. This can be achieved through lead magnets such as market reports, property listings, or home-buying guides offered on your website or social media platforms.

  2. 🏷️ Segment Your Audience:

    Categorize your email subscribers based on factors like buying interest, property preferences, or investment goals. This allows for personalized communication, ensuring clients receive information relevant to their needs.

  3. ✍️ Craft Compelling Email Content:

    Develop engaging and valuable content tailored to each segment. This could include new property listings, market trends, investment opportunities, or tips for homebuyers and sellers. High-quality content builds trust and positions you as a knowledgeable professional.

  4. ⚙️ Implement Automated Email Sequences:

    Set up automated campaigns to nurture leads through the sales funnel. For instance, a series of emails guiding a potential buyer from initial interest to scheduling a property viewing can streamline the conversion process.

By systematically applying these steps, you can maximize the potential of your email marketing efforts, leading to increased client engagement and higher sales.  Need some hands on help here, let me know [email protected]

4 Creative Strategies to Grow your Real Estate Newsletter (Inspired by Top Performers)

After studying some of the most innovative newsletter growth strategies out there, I’ve reimagined them specifically for real estate agents.

QUOTE TO PONDER

❝

Stop playing it safe. Sticking with your usual crowd is easy, but growth doesn’t happen in comfort. Talk to people who challenge your perspective, who think differently, and who see the world through a lens you’ve never looked through. That’s where the real benefits are.

COACHING TIP
Want More Referrals? Here’s How to Dominate.

Let’s cut the fluff and get down to it: here are 3 no-BS strategies you can start using right now to get more referrals and grow your business.

jcurve.beehiiv.com/p/want-more-referrals-here-s-how-to-dominate

Speaking of Referrals… (take away from when I got certified with Phil Jones)

Who do you know? 🤔
If you are on the receiving end of “who do you know,” you immediately start to think about who do you know… 🧠 It’s the same for when you ask someone that question – they immediately start thinking about who they know. 👥

This is different than asking, “Do you know anybody that” ❌ ← we get to the NO too quickly.

✅ Who do you know that is thinking of moving out of the city to the country?
✅ Who do you know that is maybe looking for more or less space?
✅ Who do you know that could be looking for the value of their home?
✅ Who do you know that has talked about maybe investing in real estate?
✅ Who do you know that maybe had trouble finding a house the last two years?

Using “Who Do You Know…” invites others into thinking with you. 🤝

FINAL THOUGHT
This Week, I Will:

  • 🌱 Hold myself accountable while giving myself the space to grow.

  • 🚫 Walk away from anything or anyone holding me back. No apologies, no explanations.

  • 🔄 Take a damn second to breathe, reset, and reload. Success requires energy—protect it.

  • 💪 Trust the process, even when the path feels messy. Growth doesn’t happen in the comfort zone.

  • 🏆 Remind myself: I’m still standing. That alone proves I’m built for this. Keep pushing. Keep winning.

Let’s go!
Jason Farris

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