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- Most Agents Will Ignore This Week’s Lesson... and Lose Because of It
Most Agents Will Ignore This Week’s Lesson... and Lose Because of It
Google’s calling your clients... and FSBO is calling your bluff. Time to level up.
Jason Farris
December 02, 2025
In partnership with
Let’s get straight to it, most agents are losing business because their communication is forgettable. FSBO sellers think they can save 3%. Buyers scroll past your listings. Your emails blend in with the noise. And it’s not because you aren’t smart…it’s because you haven’t mastered the one skill that actually moves people: emotional communication that hits on a gut level.💡
This week, we’re breaking down what separates agents who get ignored from agents who get chosen—and why mastering this skill is going to be the difference between a “nice little year” and a market-dominating one.
RANDOM THINGS OF INTEREST
You can now ask Google to call local businesses for you. Want to know who has a product, a discount, or even picks up the phone? Google’s new agentic-calling handles that.
⚡️How it works (quick version):
1. Search product + “near me”
2. Tap Let Google call
3. Choose your questions
4. Pick email/text summary
5. Google handles the awkward phone call while you stay introvert-coded
So the HOT question today is, what happens with Google starts calling you? ← get in front of this!! 🔥
READER QUESTION OF THE WEEK
Can you share with me one of your favorite approaches to someone who wants to FSBO?
Thinking About Selling Your Home Yourself?
QUOTE OF THE WEEK
Maybe you were assigned this mountain to show others it can be moved.
FINAL THOUGHT
Everyday agents think scripts will save them.
Elite agents understand something deeper: Emotion is the cheat code. Story is the separator. Consistency is the force multiplier. Google can make calls. FSBO can dangle 3%.
But none of them can replace the human who shows up with clarity, certainty, and communication that actually moves people. That’s the game now.
You want to be unforgettable? Then stop sounding like everyone else.
Tell a better story. Create a stronger feeling. Raise your standard.
See you next week.
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